11 Strategies To Market Your Podcast In 2020 – Outbrain - Podcast Marketing Plan

Published Oct 26, 20
10 min read

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In truth, it became our main technique for promoting our podcast. Produce a Trello board and established 4 Columns: Podcasts, Contacted, Intrigued, Booked. Add all the podcasts and contact details to the very first column. Write the e-mail that would sell YOU on yourself. Compose down some fascinating truths about yourself.

Jot down the important things that you 'd desire to speak with a visitor pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something truly unique and produces an interesting subject to go over. It's what sets me apart from other visitors.

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Craft each email particularly for the show and avoid a mass copy and paste task. Likewise, you don't need to be so god damn professional. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a great concept to enable Card Aging, so you can get a graph of for how long those cards have been sitting in each column.

Do not follow up a few days later and be like, "what the fuck, brother?" Offer it a couple of weeks and follow-up with a brief e-mail ending with a question. Who understands? Your email might have wound up in their spam folder, or you had the incorrect e-mail address. The goal is the move the cards along the columns and book as numerous interviews as you can regularly.

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Tough but enjoyable The genuine idea here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up until this time in the online marketing area, I have actually developed 3 different rap videos which you can see here, here, and listed below.

No one viewed it despite the fact that we promoted the hell out of it. I believe that it was a mix of people presuming it would have been shitty and not being funny enough. The fact is, this video did more for our program than simply about any other kind of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing really little traffic, but a lot of street cred and link juice (no bs marketing podcast). Not everybody will produce a rap video, but this is a workout of thinking beyond the podcasting world to do some clever promotion. Lame If you got some extra money burning a hole in your pocket, go on and buy some Facebook advertisements.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather focus on producing content that will survive on the internet forever and regularly bring me new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our show.

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We developed a fantastic show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - russell parsons marketing week podcast. He also shared it on his enormously big Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Money Mustache, and for simply a few hundred bucks, we were able to capitalize on that ONE episode. We tried it a few more times with other visitors and didn't get nearly the same response. That episode continued to be linked to and spoke about on social media without us needing to purchase anymore Facebook advertisements.

If you're anything like me, developing program notes for your episodes is the most feared task of publishing a podcast. The truth is, you should take your show notes simply as seriously as you take your show. Treat your show notes like genuine article that offer genuine value and useful links.

I'm not talking about transcripts. Sure, they provide more words for SEO worth, but if they are not cleaned up and formatted and supply real value, then you are losing your time and money - marketing geek podcast. Write something brand-new. Turn your episodes into clear content. Provide links to the things you talk about in your show.

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If you don't desire to compose show notes, you should employ someone to compose them for you. You can begin by reaching out to your audience since they already listened to your program. Or you can work with a kick-ass freelance author. They listen, perform extra research, and turn every one of the episode posts into unbelievable SEO bait, assisting to draw in more listeners through Google - podcast marketing presenation.

We took a look at what episodes got the most downloads and attempted to create similar episodes in the future. We also tried various types of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other programs and make you more likely to get included considering that there are staff members at iTunes listening.

Use your ears. If it sounds excellent, then it most likely is. Buy an excellent mic. I recommend the Audio Technica ATR 2100 and a great introduction USB mic. If you wish to buckle down, purchase a good USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank extremely high on Google bringing us listeners through search. I like this Trick. These are easy to register for and worth having a look at to see if there are chances to be interviewed. It's likewise a simple way to discover podcast guests if you're attempting to find a professional on a specific subject.

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It's likewise an easy method to find podcast guests if you're searching for a specialist on a specific topic. It works well to accelerate development, but it can result in stress out. We started with producing an episode once a week for the very first eight months. Then in May of 2014, we explore doing an everyday episode for the next 31 days and our downloads took off (how to build marketing plan around podcast).

Daily can be extremely excellent for generating income but I don't recommend it any longer - podcast email marketing. It's overwhelming. I like the idea, however more as a method for unique material as a free gift to individuals who sign up for your email list. Marc Maron creates two-minute video clips to promote each episode with simply an easy still image.

I will not be doing this, however I'm not against it. Sure, why not. As long as you have innovative control over your show. Lame, but easy enough. I would just suggest this if you're exceptionally enthusiastic and delight in taking part in Facebook Groups or Online forums based upon your topic. I'm very little of a writer and find a difficult time with this, so for me, it's not worth the pain of writing.

This one is a no-brainer. Most likely won't get you much, however easy enough to do once and leave it alone. From experience, I can inform you that Reddit is the just excellent source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones provided by each social media network.

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If you're not selling something with a direct ROI, avoid this. law firm marketing mastery podcast. Too expensive. I'm not simply a fan of paying for fans. There is this idea that the more evaluations your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no proven correlation. In truth, outdoors studies done by Libsyn (podcast hosting software) suggests that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that means is you ought to definitely get more reviews due to the fact that, in turn, that will assist you get you more customers (marketing book podcast). Podcasts like Serial or S-Town do well since each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the pledge that they 'd be resolved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not think he ever heard a single episode (music industry marketing podcast). He put his show name therein. I don't really see the worth in this. Sure, get out of your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

But speaking with develop up your personal brand is a great idea, particularly if you're spent for it. Yes, get out of the podcast studio and meet your fans. This is life-changing and had a profound affect on me as a podcaster. digital marketing company podcast. If you're trying to develop a blog/podcast, you need to be gathering e-mails.

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Give them choices. Offer them special content for signing up, like bonus offer episodes or videos. Use Mailchimp. It's totally free in the beginning. Create something unique for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promotion. App stores are simply another directory site. I do not believe it's worth the time and money to develop an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I believe producing an online street group is a brilliant idea.

Produce banners they can install by themselves sites. quizlet what is podcast in marketing. This is easy enough to include your show notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text has to be really excellent and valuable for this to work. Don't make inside jokes tweetable.

I have actually stated this prior to and I'll state it again. Business card is dead. Do not squander the money. I believe it's a good concept to distribute cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your show. Always aim to develop brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go all out. I question anyone has actually ever seen someone using a t-shirt of a podcast and started listening to it. It's a great concept to offer shirt totally free to your listens to develop a devoted army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you excited? Do you have a strategy? I understand I'm pumped and all set to start promoting!. Keep in mind, we're all friends here. Let's assist each other out and make podcasting even bigger. When we ban together, it helps out everyone. media marketing churches podcast.

I do not have a shitty checklist to provide. Simply enjoy an e-mail from time to time. You concur to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are lots of different methods to promote a podcast. Some are relatively simple and don't require a great deal of effort, while some may take a bit more time. I have actually attempted to consist of a range of different podcast marketing techniques so that you can choose what makes good sense for you.



Contents Sounds simple but new subscribers are the most essential consider ranking higher in Apple Podcasts (formerly iTunes). It likewise implies listeners will instantly down new episodes when they're published. science fiction & fantasy marketing podcast. Apple Podcasts is the big player however Spotify and Google are rapidly gaining ground as the go-to location where people discover and listen to podcasts.

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