The Benefits Of Podcast Marketing (& Tips To Get Started ... - Marketing School Podcast

Published Feb 11, 21
11 min read

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We released an uncensored individual financing podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with suggestions, strategies, and ball-busting work. It consists of whatever we did, whatever we learned, and whatever we know. Easy as Shit Every effective podcast is self- serving. fitness marketing podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to chat with his unpopular friends and geek-out with stars. Sarah Koenig started the podcast by fixing a murder somebody emailed her. You do not have to come up with an "avatar" or "perfect listener" to craft the ideal podcast. The idea behind Listen Cash Matters was to develop a podcast that we desired to hear an individual finance podcast that would appeal to a 30-year-old beer-drinking male.

Our show has a heavy metalcore theme tune I wrote. We began each show talking about craft beer or cocktails we're consuming throughout the recording. player fm podcast marketing. And we cursed a lot. Our reviews were blended. They were mainly positive, but we got some that were harsh. I had to remind myself that individuals who listened liked us.

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We produced a podcast to discover similar individuals who would enjoy what we enjoyed. And it turns out our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, senior citizens, finance nerds, company owners, Australians, tweens, and more!. Not simply podcasts, however TELEVISION shows too.

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We found methods to work components of those shows into ours. Discover the commonness that will become your "avatar.". Just because everybody employs a former secondhand vehicle industrial commentator on Fiverr to produce their intro, doesn't indicate you have to. Attempt writing your own music. Attempt no intro music at all!.

I'm not stating you shouldn't begin a narrative design podcast, however instead, do the show you would wish to listen to and not due to the fact that it's a trend. Easier said than done At the beginning of every program, I check out a new catchphrase as part of our intro. An example would be: Hey everyone! Invite to Listen Cash Matters: the show that goes through you like shit through a goose.

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I would give credit to the individual who sent it in. Sometimes they would be serious, other times they would be odd and amusing. However they were all developed by fans and To include the fans in the show in a special method. I desired to improve our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in an article, I smiled. It's the biggest little feeling in the world when someone says your name in front of an audience. podcast recruitment marketing. We likewise offered our email address at the start and even every episode and encouraged people to send us questions.

It likewise gave us insight into what our audience was going through financially, which helped us develop a better program (affiliate marketing on pinterest podcast). We purchased Intercom simply to keep up and keep track of all the e-mails we were receiving. In hindsight, I wouldn't have actually changed a thing. I simply would have gotten more involved and employed help.

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Not simply behind the mic, however personally and through any other means of communication (eric kock marketing podcast). Marc Maron is a great example of this. He is very transparent about his life on the show and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked products.

Dan Harmon (Harmontown) does a live show and often welcomes members of his audience on stage to chat with him, and it's something we did throughout our only live program at FinCon, a financial blog writer conference (creating podcast marketing campaign). We invited blog writers who were listening to our show live to come up and provide one personal finance idea.

Construct a tight neighborhood around your podcast (smartest guys in marketing podcast). Find methods to include your listeners in your program. Every once in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal financial resources survive on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would address 5 listener questions on the show.

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or website and request concerns that you'll respond to on the program where listeners can post occasions. Nerdist does this at the beginning of their episodes. Comedy Bang Bang welcomes listeners to send out style music and "Would You Rather" circumstances for games they play on the show. They likewise request for catchphrases.

in each episode, inquiring to show their audience. where listeners can call to vent, ask concerns, or simply tell you how much they love your show, and play the voicemails on the show. Coordinate with another podcast with a large audience, or a company with a big audience, to use prizes.

The "Follow Everyone" Twitter strategy, the "Tweet The Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are just a couple of typical tricks I have actually seen advised. All were resulting in stagnant growth and minor engagement. Online online marketers typically forget the root of Social network. Tweeting and publishing your most current episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if no one Likes, Remarks or Shares it. I don't think social media is a waste of time. I think that it plays a major function in podcast marketing, but you need to embrace the proper social media state of mind.

At the really least select two. Select Twitter and Facebook. There that was easy. For my approaching program, I'll be focusing on Twitter because I take pleasure in the platform more so than Facebook. Later on, I will be broadening into Facebook as the program grows. Social media is not a place to broadcast your newest episodes. marketing today, alan hart, podcast rss feed.

Social network is a possibility for you to talk with your fans; have a discussion with them. Your fans are your best way to grow your audience. Our program's success was based entirely on the fact that our fans informed their good friends and household about our show. They would inform us on Twitter and Facebook and when they emailed us (marketing smarts podcast ux).

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So don't think of it as a flat out advertising channel, however as a place to chat with fans, get ideas for programs, and getting in touch with future guests. Your social existence will grow the more you engage with your audience. Inform your fans about an upcoming visitor and ask them to send questions.

If you don't, make sure to explain who the person is and the know-how they bring to the table. Use social media as a way for fans to create content for your program (adage podcast marketing). Ask them to send you catchphrases or questions that need answering. We had a tradition on our program where we would consume beer and discuss it at the beginning of each episode.

Then, post them on Twitter and facebook and tag the beer company in the picture. Also, we would ask a concern like, "who wish to attempt this beer?" to start a conversation. Show your listeners that you are a real individual by taking individual images and publishing them - funny marketing podcast spotify. Go out for a beverage with previous guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something various and tape-record a whole podcast episode while driving in your car and take a selfie. Forming partnerships is important to the success of any podcast. Make pals. Share what they create. Cheer on your pals and they will return the favor it's good karma (marketing podcast).

Then, send out a basic e-mail to the blog owners asking if they would add your program to the list. Extremely couple of podcasters do this. I picture it involves the fear of rejection or reaching out (best marketing and advetising podcast). It was difficult for me in the beginning, too, but we had the ability to increase our search traffic and listeners with this method.

If you get listed on a blog site post that gets a lot of engaged traffic, opportunities are you'll see results quickly. But regularly, it will play out long-lasting, making you great links from pertinent content. dental marketing summit podcast. It's why having a kick-ass podcast landing page is so important. A typical mistake with landing pages is offering individuals way too many choices.

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I believe a good podcast landing page ought to have the list below elements: A way to rapidly listen to the newest episode without scrolling - spotify podcast marketing download. A big and clear heading explaining the show. A huge ass button that will enable them to subscribe on iTunes (and ONLY iTunes because it's the biggest directory and biggest bang for your dollar.

A list of recent episodes. A single method to interact with the program through social media or email. I did a reasonable amount of research when developing a design for this website. I searched the web for inspiration and came up quite dry. Nevertheless, there were a few that I found to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I chose to write one myself integrating all the very best tactics and the personal tips that worked for me in the past. This is my primary technique for growing any online service. I've created a six-figure pool care education organization by setting up conclusive guides based around swimming pool care - area digital marketing agency site strategics honored for edge of the web radio podcast.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a few weeks to create - marketing money podcast. Definitive guides are an excellent long-lasting technique for developing an audience for any online task. I have posts on my websites that were written years ago and still generate a massive quantity of traffic and stable development.

If you do not have an audience, and your program is self-serving, develop a definitive guide for yourself like this one. Ask yourself the questions you wish to know that ought to be consisted of in the guide and discover the answers. Do a Google search to find all of the pages that talk about your subject. use video and podcast + content marketing.

Describe your guides like a book utilizing all the information you've collected and the concerns you've responded to. If you're utilizing WordPress, put the outline into WordPress and just complete all the headings as you go. When you're ended up writing a ridiculous amount of words, and you believe you 'd covered the subject much better than anybody else on the internet, edit and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas (rockstar marketing podcast).

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Don't add graphics for the sake of including graphics. Graphics must serve an instructional function. Publish and promote that post as strongly as if you were launching a new book or podcast. Repeat all the steps in this guide. Hard to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to discuss swimming pool care during their morning program at 7 am on Sirius Satellite Radio (speakeasy marketing inc podcast focusing small things your law practice can make bigger impact).

And I thought this was the game changer and my website was going to "BLOW UP!" That morning, I was anxious and pacing by the suggested land-line, waiting for the call from Martha Stewart. The phone called and terrified the living shit out of me, even when I was anticipating it.

" Ok, they're covering up the last sector, so hang on tight, and Mindy will present you." Truthfully, I had no idea if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I went to my computer to look at Google Analytics and saw no bump in traffic.