Integrating A Podcast Into Your Marketing Strategy - Chief ... - Online Marketing Made Easy Podcast

Published Feb 02, 21
11 min read

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We introduced an uncensored personal finance podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with tips, strategies, and ball-busting work. It consists of everything we did, whatever we learned, and whatever we understand. Easy as Shit Every successful podcast is self- serving. influencer marketing t-shirts podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) desired to talk with his unpopular good friends and geek-out with stars. Sarah Koenig began the podcast by solving a murder someone emailed her. You don't need to come up with an "avatar" or "ideal listener" to craft the best podcast. The idea behind Listen Cash Matters was to create a podcast that we wanted to hear an individual financing podcast that would interest a 30-year-old beer-drinking male.

Our program has a heavy metalcore style tune I composed. We began each show speaking about craft beer or mixed drinks we're consuming throughout the recording. sports marketing podcast. And we cursed a lot. Our evaluations were mixed. They were mainly favorable, however we got some that were extreme. I needed to advise myself that the people who listened loved us.

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We developed a podcast to discover like-minded individuals who would enjoy what we took pleasure in. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, elders, financing nerds, company owner, Australians, tweens, and more!. Not just podcasts, however TELEVISION programs also.

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We found methods to work aspects of those programs into ours. Find the commonness that will become your "avatar.". Even if everybody works with a previous pre-owned car commercial commentator on Fiverr to create their intro, doesn't imply you have to. Attempt writing your own music. Try no introduction music at all!.

I'm not saying you should not begin a narrative design podcast, however rather, do the program you would wish to listen to and not because it's a trend. Easier said than done At the beginning of every show, I check out a new catchphrase as part of our intro. An example would be: Hey everyone! Welcome to Listen Money Matters: the show that goes through you like shit through a goose.

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I would offer credit to the person who sent it in. In some cases they would be major, other times they would be odd and funny. However they were all produced by fans and To involve the fans in the program in a distinct way. I wished to enhance our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in an article, I smiled. It's the best little feeling on the planet when someone says your name in front of an audience. value co-creation marketing podcast. We also provided our e-mail address at the beginning and even every episode and encouraged people to send us concerns.

It also provided us insight into what our audience was going through financially, which helped us produce a better show (podcast marketing plan pdf). We invested in Intercom just to maintain and track all the e-mails we were getting. In hindsight, I would not have changed a thing. I simply would have gotten more involved and worked with help.

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Not simply behind the mic, but face to face and through any other methods of interaction (most inlfuencial podcast for marketing a movie). Marc Maron is a terrific example of this. He is extremely transparent about his life on the program and active on Twitter interacting with his audience. At his standup shows, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live program and often welcomes members of his audience on phase to talk with him, and it's something we did throughout our only live show at FinCon, a financial blogger conference (writer's marketing podcast). We welcomed bloggers who were listening to our show live to come up and provide one personal finance idea.

Construct a tight neighborhood around your podcast (podcast for marketing events). Find methods to include your listeners in your show. Every once in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal financial resources survive on the podcast. We also did weekly episodes called 5 Concerns (a mock of an old Daily Program bit) where we would address 5 listener concerns on the show.

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or site and request questions that you'll respond to on the program where listeners can publish events. Nerdist does this at the start of their episodes. Funny Bang Bang welcomes listeners to send theme music and "Would You Rather" scenarios for video games they play on the program. They likewise request for catchphrases.

in each episode, asking them to share with their audience. where listeners can contact us to vent, ask concerns, or just inform you just how much they like your program, and play the voicemails on the show. Coordinate with another podcast with a big audience, or a company with a large audience, to offer rewards.

The "Follow Everyone" Twitter method, the "Tweet The Very Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are simply a couple of typical tricks I have actually seen suggested. All were leading to stagnant development and minor engagement. Online marketers often forget the root of Social Media. Tweeting and posting your latest episodes over and over throughout various times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Remarks or Shares it. I do not believe social networks is a waste of time. I believe that it plays a significant function in podcast marketing, however you need to adopt the proper social media mindset.

At the minimum choose two. Select Facebook And Twitter. There that was simple. For my approaching program, I'll be focusing on Twitter due to the fact that I take pleasure in the platform more so than Facebook. Later on, I will be expanding into Facebook as the program grows. Social network is not a location to transmit your latest episodes. real estate uncensored - real estate sales & marketing training podcast.

Social network is an opportunity for you to talk to your fans; have a discussion with them. Your fans are your best method to grow your audience. Our show's success was based solely on the reality that our fans told their loved ones about our program. They would inform us on Facebook and twitter and when they emailed us (marketing book podcast).

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So do not consider it as a flat out marketing channel, but as a location to chat with fans, get concepts for shows, and connecting with future guests. Your social presence will grow the more you engage with your audience. Inform your fans about an upcoming guest and ask to submit questions.

If you don't, make certain to describe who the person is and the proficiency they give the table. Use social networks as a way for fans to produce content for your show (marketing channels blog podcast video). Ask to send you catchphrases or questions that need answering. We had a tradition on our program where we would consume beer and discuss it at the start of each episode.

Then, publish them on Facebook and Twitter and tag the beer company in the image. Also, we would ask a question like, "who want to attempt this beer?" to begin a discussion. Program your listeners that you are a real individual by taking personal images and publishing them - digital agency marketing podcast. Go out for a beverage with previous visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something various and tape-record a whole podcast episode while driving in your car and take a selfie. Forming partnerships is vital to the success of any podcast. Make good friends. Share what they produce. Cheer on your buddies and they will return the favor it's excellent karma (stu mclaren podcast marketing your business).

Then, send an easy e-mail to the blog site owners asking if they would include your show to the list. Really couple of podcasters do this. I envision it pertains to the worry of rejection or connecting (tips for adding podcast to your marketing plan). It was difficult for me in the beginning, too, but we had the ability to increase our search traffic and listeners with this tactic.

If you get listed on an article that gets a great deal of engaged traffic, chances are you'll see results rapidly. However regularly, it will play out long-lasting, earning you great links from appropriate content. how many listeners does moneyball for marketing podcast have?. It's why having a kick-ass podcast landing page is so important. A typical mistake with landing pages is giving people way too numerous options.

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I believe an excellent podcast landing page ought to have the following elements: A way to rapidly listen to the latest episode without scrolling - psychology of content marketing podcast. A large and clear headline describing the program. A big ass button that will enable them to subscribe on iTunes (and ONLY iTunes due to the fact that it's the largest directory site and biggest value.

A list of current episodes. A single way to interact with the program by means of social networks or email. I did a fair amount of research study when creating a style for this site. I searched the internet for inspiration and showed up quite dry. However, there were a couple of that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to write one myself integrating all the very best strategies and the personal ideas that worked for me in the past. This is my primary technique for growing any online service. I've developed a six-figure pool care education service by establishing definitive guides based around swimming pool care - best tech product marketing podcast.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to produce - marketing podcast weekly "rob wolfe". Definitive guides are a great long-term method for developing an audience for any online project. I have articles on my websites that were composed years ago and still bring in a huge quantity of traffic and constant development.

If you don't have an audience, and your show is self-serving, produce a conclusive guide on your own like this one. Ask yourself the questions you would like to know that ought to be consisted of in the guide and find the answers. Do a Google search to find all of the pages that discuss your topic. beancast marketing podcast.

Outline your guides like a book using all the data you've gathered and the concerns you have actually responded to. If you're using WordPress, put the summary into WordPress and just fill in all the headings as you go. As soon as you're finished writing an insane amount of words, and you believe you 'd covered the subject better than anybody else on the internet, modify and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas (social-media-marketing-podcast-helps-your-business-thrive-with-social-media).

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Do not add graphics for the sake of including graphics. Graphics need to serve an educational purpose. Publish and promote that post as aggressively as if you were introducing a brand-new book or podcast. Repeat all the steps in this guide. Tough to book, easy to speak In 2008, I was welcomed on Martha Stewart Living Radio to talk about pool care during their morning show at 7 am on Sirius Satellite Radio (marketing and monetizing your podcast).

And I thought this was the video game changer and my website was going to "BLOW UP!" That early morning, I was worried and pacing by the advised land-line, awaiting the call from Martha Stewart. The phone rang and scared the living shit out of me, even when I was anticipating it.



" Ok, they're concluding the last sector, so hang on tight, and Mindy will present you." Honestly, I had no idea if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I went to my computer system to examine Google Analytics and saw no bump in traffic.

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