Integrating A Podcast Into Your Marketing Strategy - Chief ... - Podcast Marketing Services

Published Dec 13, 20
10 min read

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In truth, it became our primary strategy for promoting our podcast. Create a Trello board and set up four Columns: Podcasts, Called, Intrigued, Reserved (podcast marketing ehealth). Add all the podcasts and contact info to the very first column. Compose the e-mail that would offer YOU on yourself. Make a note of some intriguing truths about yourself.

Document the things that you 'd want to hear from a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something genuinely unique and produces an intriguing subject to go over. It's what sets me apart from other visitors.

Craft each e-mail particularly for the show and prevent a mass copy and paste job. Also, you don't need to be so god damn expert. You're human and they're human. Be human (book marketing podcast airport). After you send a pitch, move the card over to the next column: Contacted. It's also an excellent concept to allow Card Aging, so you can get a visual representation of how long those cards have actually been being in each column.

Do not follow up a couple of days later and be like, "what the fuck, brother?" Provide it a few weeks and follow-up with a short email ending with a question. Who knows? Your email might have ended up in their spam folder, or you had the wrong email address. The objective is the relocation the cards along the columns and book as many interviews as you can regularly.

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Difficult but fun The genuine concept here is to do something no one has ever done to promote a podcast - seo and marketing a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the online marketing space, I've developed three various rap videos which you can see here, here, and below.

Nobody enjoyed it despite the fact that we promoted the hell out of it - sales and marketing podcast spotify. I think that it was a mix of individuals assuming it would have been shitty and not being amusing enough. The reality is, this video did more for our show than almost any other form of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing extremely little traffic, but a load of street cred and link juice. Not everybody will create a rap video, however this is an exercise of believing exterior of the podcasting world to do some clever promo. Lame If you got some extra money burning a hole in your pocket, go on and purchase some Facebook ads. podcast marketing services.

Nevertheless, they are unworthy the effort and are really short-term. I 'd much rather focus on developing material that will live on the web permanently and consistently bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our show.

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We developed a terrific program with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum. He likewise shared it on his massively large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was leverage it for a brief time.

Money Mustache, and for just a few hundred dollars, we had the ability to take advantage of that ONE episode. We attempted it a couple of more times with other guests and didn't get almost the exact same response - bacon podcast goorilla marketing. That episode continued to be connected to and spoke about on social networks without us having to purchase anymore Facebook ads.

If you're anything like me, creating program notes for your episodes is the most dreadful job of releasing a podcast. The truth is, you must take your show notes just as seriously as you take your show. Treat your program notes like real blog posts that offer genuine worth and helpful links.

I'm not discussing transcripts. Sure, they provide more words for SEO worth, however if they are not cleaned up and formatted and provide real worth, then you are losing your time and cash - search engine marketing podcast. Compose something brand-new. Turn your episodes into readable content. Supply links to the important things you talk about in your program.

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If you don't wish to compose program notes, you ought to employ someone to write them for you. You can begin by connecting to your audience due to the fact that they currently listened to your show. Or you can work with a kick-ass freelance writer. They listen, perform extra research, and turn every one of the episode posts into incredible SEO bait, helping to reel in more listeners through Google.

We took a look at what episodes got the most downloads and attempted to develop similar episodes in the future. We also attempted various kinds of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a great deal of other programs and make you more most likely to get featured considering that there are employees at iTunes listening.

Use your ears. If it sounds good, then it probably is. Buy an excellent mic. I suggest the Audio Technica ATR 2100 and a good introduction USB mic. If you want to buckle down, invest in a great USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had over 500 words and some rank very high on Google bringing us listeners via search. I like this Trick - the 7 deadly sins of b2b content: gotowebinar's daniel waas on marketing smarts [podcast]. These are easy to sign up for and worth taking a look at to see if there are opportunities to be spoken with. It's also an easy way to find podcast guests if you're trying to find a specialist on a specific subject.

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It's also a simple way to find podcast visitors if you're trying to find a specialist on a particular topic. It works well to speed up growth, however it can lead to burn out. We began with producing an episode once a week for the very first eight months - facebook guide to small business marketing podcast. Then in May of 2014, we explored with doing an everyday episode for the next 31 days and our downloads took off.

Daily can be excellent for making money however I don't recommend it anymore. It's overwhelming. I like the idea, however more as a way for exclusive material as a giveaway to individuals who sign up for your email list. Marc Maron develops two-minute video to promote each episode with just an easy still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your program. Lame, but simple enough. I would only advise this if you're incredibly passionate and take pleasure in getting involved in Facebook Groups or Forums based upon your topic. I'm very little of an author and discover a tough time with this, so for me, it's unworthy the pain of composing.

This one is a no-brainer. Probably will not get you much, but easy adequate to do once and leave it alone. From experience, I can tell you that Reddit is the only excellent source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones offered by each social networks network.

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If you're not selling something with a direct ROI, prevent this. Too pricey. I'm not simply a fan of paying for fans. There is this notion that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no tested connection. podcast marketing magic replay. In truth, outdoors research studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to striking the "Subscribe" button.

What that indicates is you should definitely get more reviews due to the fact that, in turn, that will assist you get you more customers. Podcasts like Serial or S-Town succeed since each episode makes you desire to listen the next one. The show LOST was notorious for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so obviously, you 'd tune in. content marketing podcast tips.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode. He put his show name therein (experiential ooh marketing trends podcast). I don't really see the value in this. Sure, get out of your comfort zone and promote. I wouldn't speak entirely to promote your podcast though.

But talking to construct up your personal brand is an excellent concept, specifically if you're spent for it. Yes, get out of the podcast studio and satisfy your fans - everyone hates marketing podcast. This is life-altering and had a profound affect on me as a podcaster. If you're trying to develop a blog/podcast, you need to be gathering emails.

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Provide options. Deal them special content for registering, like bonus offer episodes or videos. Usage Mailchimp. It's free initially. Create something special for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promotion. App shops are just another directory site. I do not believe it deserves the time and cash to create an app to promote a podcast unless you were making cash on it. The marketing overlap seems quite low. I believe producing an online street group is a dazzling idea.

Create banners they can install by themselves websites. This is easy enough to add in your program notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text has to be truly good and valuable for this to work. Don't make inside jokes tweetable.

I have actually stated this before and I'll say it again (player fm podcast marketing). The company card is dead. Do not lose the cash. I think it's a great concept to provide away cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your show. Always aim to build brand name ambassadors.

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We thought long and hard about doing this and our listeners wanted us to. I say go for it. I doubt anyone has actually ever seen someone using a tee shirt of a podcast and started listening to it - rockstar marketing podcast. It's an excellent concept to give out shirt totally free to your listens to build a faithful army of word-of-mouth promoters.

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I'm glad you made it through (paul culligan from the podcast partnership social media marketing world). How do you feel? Are you thrilled? Do you have a tactical plan? I know I'm pumped and ready to begin promoting!. Remember, we're all buddies here. Let's help each other out and make podcasting even bigger. When we ban together, it helps out everyone.

I do not have a shitty list to offer. Just enjoy an email every so often. You agree to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe whenever.

There are lots of different methods to promote a podcast. science fiction fantasy marketing podcast. Some are fairly easy and don't require a great deal of effort, while some might take a bit more time. I have actually tried to include a range of different podcast marketing methods so that you can choose what makes sense for you.

Contents Sounds simple however brand-new subscribers are the most crucial aspect in ranking higher in Apple Podcasts (formerly iTunes). It also implies listeners will instantly down new episodes when they're published. Apple Podcasts is the big gamer but Spotify and Google are quickly picking up speed as the go-to place where people find and listen to podcasts.