The Marketing Companion Podcast - Podcast Marketing Plan

Published Dec 19, 20
10 min read

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In reality, it became our main technique for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Gotten In Touch With, Interested, Booked. Include all the podcasts and contact information to the very first column - podcast audio interview marketing. Compose the email that would sell YOU on yourself. Document some fascinating facts about yourself.

Compose down the things that you 'd wish to speak with a guest pitch. When I pitched myself to other programs, I constantly consisted of a link to my rap video - outlier marketing group podcast. It was something really special and makes for an interesting subject to discuss. It's what sets me apart from other guests.

Craft each email particularly for the show and prevent a mass copy and paste task. Also, you do not need to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also a great concept to allow Card Aging, so you can get a graph of how long those cards have been sitting in each column.

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Do not follow up a couple of days later on and resemble, "what the fuck, bro?" Offer it a few weeks and follow-up with a short email ending with a concern. podcast media marketing. Who knows? Your email might have wound up in their spam folder, or you had the incorrect email address. The objective is the move the cards along the columns and book as lots of interviews as you can consistently.

Hard but fun The genuine concept here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the online marketing space, I have actually produced 3 different rap videos which you can see here, here, and below.

Nobody enjoyed it although we promoted the hell out of it - art marketing podcast. I believe that it was a combination of people assuming it would have been shitty and not being funny enough. The truth is, this video did more for our show than just about any other type of podcast marketing we attempted.

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Both Quartz and The Telegraph blogged about it, bringing really little traffic, however a load of street cred and link juice. Not everybody will produce a rap video, but this is a workout of thinking exterior of the podcasting world to do some clever promo. Lame If you got some extra money burning a hole in your pocket, go ahead and buy some Facebook advertisements.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather focus on creating content that will survive on the internet permanently and regularly bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr - marketing a new podcast. Cash Mustache on our program.

We developed an excellent program with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum (non profit marketing podcast). He also shared it on his massively big Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was leverage it for a short time.

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Money Mustache, and for just a few hundred bucks, we had the ability to profit from that a person episode. We tried it a couple of more times with other guests and didn't get almost the very same reaction. That episode continued to be connected to and talked about on social media without us having to buy any more Facebook ads.

If you're anything like me, producing show notes for your episodes is the most feared job of publishing a podcast. The truth is, you must take your program keeps in mind simply as seriously as you take your program. Treat your program notes like genuine post that supply genuine value and useful links.

I'm not discussing records. Sure, they provide more words for SEO value, but if they are not cleaned and formatted and provide real worth, then you are losing your money and time. Compose something brand-new. Turn your episodes into legible content. Offer links to the things you speak about in your program.

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If you don't desire to compose show notes, you need to employ someone to compose them for you. stitcher podcast postcard marketing. You can start by connecting to your audience due to the fact that they currently listened to your program. Or you can employ a kick-ass freelance author. They listen, carry out extra research, and turn every one of the episode posts into amazing SEO bait, helping to attract more listeners via Google.

We looked at what episodes got the most downloads and tried to create comparable episodes in the future - marketing rebellion marketing smarts podcast. We also tried various types of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a lot of other programs and make you more most likely to get included considering that there are staff members at iTunes listening.

Utilize your ears. If it sounds good, then it probably is. Buy a good mic. I suggest the Audio Technica ATR 2100 and a good introduction USB mic. If you want to get serious, purchase a good USB blending board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

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Each of our episode show notes had more than 500 words and some rank very high up on Google bringing us listeners by means of search. I like this Trick. These are easy to sign up for and worth examining out to see if there are opportunities to be talked to. marketing leads podcast. It's likewise an easy method to discover podcast visitors if you're attempting to discover a professional on a specific topic.

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It's likewise a simple method to find podcast guests if you're searching for a professional on a specific subject. It works well to speed up growth, but it can lead to burn out. We started with producing an episode when a week for the very first 8 months. Then in May of 2014, we explored with doing a daily episode for the next 31 days and our downloads exploded.

Daily can be very good for generating income however I do not suggest it any longer. It's frustrating - marketing book podcast. I like the concept, however more as a method for special content as a giveaway to people who sign up for your email list. Marc Maron produces two-minute video clips to promote each episode with simply a basic still image.

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I will not be doing this, but I'm not against it. Sure, why not. As long as you have innovative control over your show. Lame, however simple enough - coach marketing machine podcast. I would only advise this if you're exceptionally passionate and take pleasure in taking part in Facebook Groups or Forums based on your topic. I'm very little of a writer and find a tough time with this, so for me, it's unworthy the agony of writing.

This one is a no-brainer. Most likely will not get you much, however easy adequate to do when and leave it alone. From experience, I can inform you that Reddit is the just excellent source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead - Yes, but make them yourself instead of utilizing the Javascript-heavy ones supplied by each social networks network.

If you're not offering something with a direct ROI, prevent this. Too expensive. I'm not just a fan of paying for fans. There is this concept that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no proven connection. In reality, outside research studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

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What that implies is you need to absolutely get more reviews because, in turn, that will assist you get you more customers. Podcasts like Serial or S-Town do well due to the fact that each episode makes you wish to listen the next one. The show LOST was infamous for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not believe he ever heard a single episode. He put his show name in there. I don't actually see the value in this. Sure, leave your comfort zone and promote. I wouldn't speak exclusively to promote your podcast though - marketing and authenticity topic in podcast.

However speaking to develop your personal brand name is an excellent idea, especially if you're spent for it. Yes, get out of the podcast studio and meet your fans ("network marketing podcast"). This is life-changing and had an extensive affect on me as a podcaster. If you're trying to build a blog/podcast, you must be collecting emails.

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Provide them alternatives. Offer them special material for registering, like bonus offer episodes or videos. Usage Mailchimp. It's totally free in the beginning. Produce something special for your preferred podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Movement. This pays off in word-of-mouth promotion. App shops are just another directory. I don't think it deserves the time and cash to produce an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I think developing an online street team is a dazzling concept.

Develop banners they can install on their own websites. This is easy enough to add in your show notes. We did this for all of our episodes but saw really little activity from them. The tweetable text needs to be actually great and valuable for this to work. Don't make inside jokes tweetable.

I've said this before and I'll state it again. Business card is dead. Don't squander the cash. I believe it's a great concept to distribute cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Constantly look to build brand ambassadors.

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We thought long and hard about doing this and our listeners desired us to. I say go all out (listen to marketing secrets podcast). I question anyone has actually ever seen somebody wearing a t-shirt of a podcast and began listening to it. It's an excellent concept to give out t-shirt free of charge to your listens to construct a faithful army of word-of-mouth promoters.

I'm delighted you made it through. How do you feel? Are you excited? Do you have a video game strategy? I understand I'm pumped and prepared to start promoting!. Remember, we're all friends here. Let's help each other out and make podcasting even bigger. When we ban together, it assists everybody.

I don't have a shitty list to offer (all things smot book marketing podcast). Simply take pleasure in an email occasionally. You consent to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe any time.

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There are lots of different methods to promote a podcast. Some are fairly simple and don't need a great deal of effort, while some may take a bit more time - marketing monday haunted attractions podcast. I have actually tried to include a range of various podcast marketing strategies so that you can choose what makes good sense for you.

Contents Sounds basic but brand-new subscribers are the most important element in ranking greater in Apple Podcasts (formerly iTunes). It likewise means listeners will instantly down brand-new episodes when they're published. Apple Podcasts is the big gamer however Spotify and Google are quickly getting ground as the go-to location where people discover and listen to podcasts (kalamazoo podcast audio marketing).