Marketing Podcast From Duct Tape Marketing [Audio] - Marketing Your Podcast

Published Feb 21, 21
10 min read

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In truth, it became our main method for promoting our podcast. Produce a Trello board and set up four Columns: Podcasts, Called, Interested, Scheduled. Include all the podcasts and contact details to the very first column. Compose the e-mail that would offer YOU on yourself. Jot down some intriguing realities about yourself.

Write down the important things that you 'd want to hear from a guest pitch. When I pitched myself to other programs, I always consisted of a link to my rap video. It was something genuinely unique and produces an intriguing subject to discuss. It's what sets me apart from other guests.

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Craft each e-mail specifically for the program and prevent a mass copy and paste job. Likewise, you do not need to be so god damn expert. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Called. It's likewise a good concept to allow Card Aging, so you can get a visual representation of the length of time those cards have been sitting in each column.

Do not follow up a few days later and resemble, "what the fuck, brother?" Provide it a couple of weeks and follow-up with a brief e-mail ending with a question. Who knows? Your e-mail might have ended up in their spam folder, or you had the wrong email address. The goal is the relocation the cards along the columns and book as numerous interviews as you can regularly.

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Tough however enjoyable The real idea here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up until this time in the online marketing space, I have actually created three different rap videos which you can see here, here, and listed below.

No one viewed it although we promoted the hell out of it. I believe that it was a mix of individuals assuming it would have been shitty and not being funny enough. The fact is, this video did more for our program than almost any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, however a load of street cred and link juice (growing online community marketing podcast). Not everybody will develop a rap video, however this is an exercise of thinking beyond the podcasting world to do some smart promotion. Lame If you got some additional money burning a hole in your pocket, go on and purchase some Facebook advertisements.

Nevertheless, they are not worth the effort and are really short-term. I 'd much rather concentrate on developing material that will live on the web permanently and regularly bring me brand-new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Cash Mustache on our show.

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We developed a fantastic program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - podcast-marketing-influence-blogging-entrepreneur rss. He likewise shared it on his massively large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for simply a few hundred dollars, we had the ability to profit from that ONE episode. We tried it a few more times with other visitors and didn't get nearly the same response. That episode continued to be connected to and talked about on social media without us having to buy anymore Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most feared job of releasing a podcast. The reality is, you should take your program notes simply as seriously as you take your program. Treat your program notes like real article that offer legitimate value and helpful links.

I'm not talking about transcripts. Sure, they supply more words for SEO value, however if they are not cleaned up and formatted and provide genuine value, then you are squandering your time and cash - social media marketing podcast. Write something new. Turn your episodes into understandable content. Supply links to the things you discuss in your program.

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If you don't wish to compose program notes, you should hire someone to write them for you. You can begin by connecting to your audience since they already listened to your program. Or you can work with a kick-ass freelance writer. They listen, carry out extra research, and turn each one of the episode posts into amazing SEO bait, helping to draw in more listeners through Google - podcast case studies digital marketing.

We took a look at what episodes got the most downloads and tried to produce comparable episodes in the future. We likewise attempted various kinds of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a lot of other programs and make you most likely to get featured since there are workers at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Buy a great mic. I recommend the Audio Technica ATR 2100 and a good introduction USB mic. If you desire to get major, buy a great USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high on Google bringing us listeners through search. I like this Gimmick. These are easy to sign up for and worth taking a look at to see if there are opportunities to be spoken with. It's likewise an easy method to find podcast guests if you're trying to discover a professional on a particular subject.

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It's also a simple way to find podcast visitors if you're searching for an expert on a particular subject. It works well to accelerate development, however it can lead to stress out. We started with producing an episode when a week for the first eight months. Then in May of 2014, we explore doing a day-to-day episode for the next 31 days and our downloads blew up (podcast platform that integrates with marketing platform).

Daily can be excellent for making cash but I don't advise it any longer - follow your own path podcast outlier marketing group. It's frustrating. I like the idea, however more as a means for special content as a giveaway to people who register for your email list. Marc Maron develops two-minute video clips to promote each episode with simply an easy still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your program. Lame, however simple enough. I would just recommend this if you're incredibly passionate and enjoy participating in Facebook Groups or Online forums based upon your subject. I'm very little of an author and find a difficult time with this, so for me, it's not worth the misery of writing.

This one is a no-brainer. Most likely won't get you much, but simple adequate to do once and leave it alone. From experience, I can tell you that Reddit is the only excellent source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of using the Javascript-heavy ones supplied by each social media network.

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If you're not offering something with a direct ROI, avoid this. conscious marketing podcast. Too costly. I'm not just a fan of spending for fans. There is this idea that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested connection. In reality, outside studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that indicates is you should definitely get more reviews because, in turn, that will assist you get you more subscribers (making money from a podcast- distribution marketing). Podcasts like Serial or S-Town do well because each episode makes you wish to listen the next one. The show LOST was well-known for leaving cliffhangers with the pledge that they 'd be dealt with in the next episode, so obviously, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not think he ever heard a single episode (podcast launch checklist marketing). He put his program name in there. I don't actually see the worth in this. Sure, get out of your convenience zone and promote. I would not speak exclusively to promote your podcast though.

However talking to develop up your personal brand name is a great idea, especially if you're paid for it. Yes, get out of the podcast studio and fulfill your fans. This is life-changing and had an extensive affect on me as a podcaster. marketing smarts podcast host kerry. If you're trying to construct a blog/podcast, you must be gathering e-mails.

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Give them alternatives. Offer them exclusive material for registering, like perk episodes or videos. Use Mailchimp. It's complimentary in the beginning. Produce something unique for your favorite podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the style music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promotion. App stores are simply another directory. I do not believe it deserves the time and money to develop an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I think producing an online street team is a brilliant idea.

Develop banners they can set up by themselves sites. webinar marketing podcast. This is easy enough to include in your program notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text has to be actually great and important for this to work. Don't make inside jokes tweetable.

I've said this prior to and I'll state it again. Business card is dead. Don't waste the cash. I believe it's an excellent idea to offer away cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your program. Always want to construct brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I state go all out. I question anyone has actually ever seen someone using a t-shirt of a podcast and began listening to it. It's an excellent idea to provide t-shirt totally free to your listens to develop a devoted army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you excited? Do you have a game plan? I understand I'm pumped and prepared to begin promoting!. Keep in mind, we're all pals here. Let's help each other out and make podcasting even bigger. When we prohibit together, it helps out everyone. marketing strategies podcast.

I do not have a shitty list to provide. Just take pleasure in an email when in a while. You consent to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are heaps of different ways to promote a podcast. Some are relatively easy and do not need a lot of effort, while some may take a bit more time. I have actually attempted to consist of a range of various podcast marketing methods so that you can choose what makes sense for you.

Contents Sounds basic but new customers are the most essential consider ranking higher in Apple Podcasts (previously iTunes). It also means listeners will automatically down brand-new episodes when they're released. the dream podcast multi level marketing. Apple Podcasts is the big gamer but Spotify and Google are rapidly picking up speed as the go-to place where people discover and listen to podcasts.