Marketing Podcast From Duct Tape Marketing [Audio] - Marketing Smarts Podcast

Published Aug 22, 20
10 min read

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In fact, it became our main technique for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Gotten In Touch With, Interested, Booked (duct tape marketing/ audio podcast). Add all the podcasts and contact information to the very first column. Write the e-mail that would offer YOU on yourself. Write down some interesting realities about yourself.

Make a note of the important things that you 'd wish to hear from a visitor pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something genuinely special and makes for an intriguing subject to talk about. It's what sets me apart from other guests.

Craft each email particularly for the program and prevent a mass copy and paste task. Likewise, you don't have to be so god damn specialist. You're human and they're human. Be human (podcast marketing tools). After you send out a pitch, move the card over to the next column: Called. It's likewise a great concept to enable Card Aging, so you can get a graph of how long those cards have been being in each column.

Don't follow up a few days later on and be like, "what the fuck, brother?" Provide it a few weeks and follow-up with a brief e-mail ending with a concern. Who understands? Your email might have wound up in their spam folder, or you had the wrong email address. The goal is the move the cards along the columns and book as many interviews as you can consistently.

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Tough however fun The genuine concept here is to do something no one has ever done to promote a podcast - youtube science fiction and marketing podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the online marketing area, I've developed 3 various rap videos which you can see here, here, and listed below.

Nobody saw it although we promoted the hell out of it - sci-fi & fantasy marketing podcast. I believe that it was a combination of people presuming it would have been shitty and not being funny enough. The reality is, this video did more for our program than almost any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing very little traffic, but a load of street cred and link juice. Not everybody will create a rap video, however this is a workout of believing beyond the podcasting world to do some clever promo. Lame If you got some additional money burning a hole in your pocket, go ahead and buy some Facebook advertisements. legal marketing podcast.

Nevertheless, they are unworthy the effort and are extremely short-term. I 'd much rather focus on producing material that will reside on the internet permanently and regularly bring me new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We created a great program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum. He also shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for just a few hundred dollars, we were able to capitalize on that ONE episode. We tried it a couple of more times with other visitors and didn't get almost the exact same action - daily marketing school podcast. That episode continued to be connected to and talked about on social media without us needing to purchase any more Facebook advertisements.

If you're anything like me, creating program notes for your episodes is the most feared task of releasing a podcast. The truth is, you must take your program keeps in mind simply as seriously as you take your program. Treat your show notes like real article that offer legitimate worth and useful links.

I'm not discussing transcripts. Sure, they offer more words for SEO worth, but if they are not cleaned up and formatted and supply real value, then you are wasting your money and time - filetype:xlsx marketing podcast. Compose something new. Turn your episodes into readable material. Offer links to the things you speak about in your program.

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If you do not wish to compose program notes, you ought to work with someone to compose them for you. You can begin by connecting to your audience due to the fact that they currently listened to your show. Or you can work with a kick-ass freelance writer. They listen, carry out extra research, and turn each one of the episode posts into amazing SEO bait, assisting to attract more listeners via Google.

We looked at what episodes got the most downloads and tried to create similar episodes in the future. We also attempted various types of episodes like Q&A s and measured to see if we must continue doing them. It'll set you apart from a lot of other shows and make you more likely to get included given that there are employees at iTunes listening.

Utilize your ears. If it sounds good, then it probably is. Invest in a good mic. I recommend the Audio Technica ATR 2100 and a good introduction USB mic. If you wish to get serious, purchase an excellent USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank really high up on Google bringing us listeners via search. I like this Gimmick - mollygalbraith marketing podcast. These are simple to register for and worth having a look at to see if there are opportunities to be spoken with. It's likewise a simple way to discover podcast visitors if you're searching for a professional on a specific subject.

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It's also an easy method to discover podcast guests if you're looking for a specialist on a specific topic. It works well to accelerate development, but it can cause burn out. We started with producing an episode when a week for the first 8 months - digital marketing video podcast. Then in May of 2014, we experimented with doing a daily episode for the next 31 days and our downloads blew up.

Daily can be excellent for earning money however I do not recommend it any longer. It's frustrating. I like the idea, however more as a means for special material as a free gift to individuals who sign up for your e-mail list. Marc Maron produces two-minute video clips to promote each episode with simply an easy still image.

I will not be doing this, however I'm not against it. Sure, why not. As long as you have innovative control over your program. Lame, but simple enough. I would only suggest this if you're very enthusiastic and enjoy taking part in Facebook Groups or Forums based upon your topic. I'm not much of a writer and find a difficult time with this, so for me, it's not worth the pain of composing.

This one is a no-brainer. Probably won't get you much, but easy adequate to do when and leave it alone. From experience, I can inform you that Reddit is the just great source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of utilizing the Javascript-heavy ones provided by each social media network.

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If you're not offering something with a direct ROI, avoid this. Too expensive. I'm not just a fan of paying for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no tested connection. fistshark marketing podcast over. In truth, outside studies done by Libsyn (podcast hosting software application) suggests that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that implies is you ought to absolutely get more evaluations due to the fact that, in turn, that will assist you get you more customers. Podcasts like Serial or S-Town do well due to the fact that each episode makes you desire to listen the next one. The program LOST was infamous for leaving cliffhangers with the guarantee that they 'd be resolved in the next episode, so of course, you 'd tune in. podcast affiliate marketing.

John Lee Dumas left an evaluation on our podcast. I do not believe he ever heard a single episode. He put his show name therein (sci fi marketing podcast). I don't really see the worth in this. Sure, leave your convenience zone and promote. I would not speak entirely to promote your podcast though.

However speaking with construct up your individual brand name is a good concept, particularly if you're spent for it. Yes, leave the podcast studio and fulfill your fans - science.fiction and.fantasy marketing podcast. This is life-changing and had an extensive affect on me as a podcaster. If you're trying to construct a blog/podcast, you ought to be gathering e-mails.

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Provide alternatives. Offer them unique content for signing up, like bonus offer episodes or videos. Use Mailchimp. It's complimentary at first. Create something unique for your preferred podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and created the style music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promo. App stores are just another directory. I don't believe it's worth the time and money to create an app to promote a podcast unless you were earning money on it. The marketing overlap seems pretty low. I believe developing an online street group is a fantastic idea.

Create banners they can install on their own sites. This is simple enough to add in your show notes. We did this for all of our episodes but saw very little activity from them. The tweetable text has to be actually good and valuable for this to work. Do not make inside jokes tweetable.

I've stated this before and I'll say it once again (marketing matters barbara kahn podcast). Business card is dead. Do not squander the cash. I believe it's a great concept to give away cool swag to your listeners. They will be blown away by this gesture making them more faithful to your show. Always aim to develop brand name ambassadors.

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We believed long and hard about doing this and our listeners desired us to. I say go all out. I question anybody has actually ever seen somebody wearing a tee shirt of a podcast and started listening to it - marketing podcast science fiction fantasy. It's a good idea to offer out shirt totally free to your listens to develop a devoted army of word-of-mouth promoters.

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I'm pleased you made it through (best podcast for ceo learning marketing strategy). How do you feel? Are you delighted? Do you have a strategy? I understand I'm pumped and prepared to begin promoting!. Keep in mind, we're all good friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists everyone.

I don't have a shitty checklist to offer. Just take pleasure in an e-mail as soon as in a while. You consent to get e-mails from Matt Giovanisci. I'll respect your privacy and unsubscribe at any time.

There are loads of different ways to promote a podcast. alternative to podcast interview marketing. Some are relatively easy and do not require a great deal of effort, while some may take a bit more time. I have actually tried to consist of a range of various podcast marketing techniques so that you can pick what makes good sense for you.



Contents Sounds easy however new customers are the most crucial factor in ranking greater in Apple Podcasts (previously iTunes). It also means listeners will immediately down brand-new episodes when they're released. Apple Podcasts is the big player but Spotify and Google are quickly making headway as the go-to place where individuals find and listen to podcasts.

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