Marketing Podcast From Duct Tape Marketing [Audio] - Social Media Marketing Podcast Michael Stelzner

Published Nov 08, 20
10 min read

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We launched an uncensored individual financing podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with ideas, techniques, and ball-busting work. It consists of everything we did, everything we found out, and whatever we know. Easy as Shit Every effective podcast is self- serving. boost sauce marketing podcast. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) desired to talk with his nerdy pals and geek-out with celebs. Sarah Koenig began the podcast by solving a murder someone emailed her. You don't need to create an "avatar" or "perfect listener" to craft the ideal podcast. The idea behind Listen Money Matters was to create a podcast that we wished to hear a personal financing podcast that would attract a 30-year-old beer-drinking male.

Our program has a heavy metalcore signature tune I composed. We began each program talking about craft beer or cocktails we're drinking throughout the recording. rethink marketing podcast nathan. And we cursed a lot. Our evaluations were blended. They were mostly favorable, but we got some that were severe. I needed to remind myself that the individuals who listened enjoyed us.

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We developed a podcast to discover similar individuals who would enjoy what we enjoyed. And it ends up our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, elders, finance geeks, service owners, Australians, tweens, and more!. Not simply podcasts, however TV shows also.

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We found ways to work components of those shows into ours. Discover the commonalities that will become your "avatar.". Simply due to the fact that everybody employs a former used cars and truck business announcer on Fiverr to produce their intro, does not suggest you need to. Try composing your own music. Try no intro music at all!.

I'm not stating you should not begin a narrative style podcast, however rather, do the show you would wish to listen to and not due to the fact that it's a pattern. Easier said than done At the beginning of every show, I read a new catchphrase as part of our introduction. An example would be: Hey everybody! Welcome to Listen Money Matters: the show that goes through you like shit through a goose.

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I would give credit to the person who sent it in. Often they would be serious, other times they would be odd and amusing. However they were all produced by fans and To involve the fans in the show in a special method. I wished to improve our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or composed in a blog post, I smiled. It's the best little sensation worldwide when someone states your name in front of an audience. podcast marketing tools. We likewise offered our e-mail address at the start and even every episode and urged individuals to send us concerns.

It likewise provided us insight into what our audience was going through financially, which helped us develop a better program (martech podcast // marketing + technology = business growth). We purchased Intercom simply to keep up and keep track of all the e-mails we were receiving. In hindsight, I wouldn't have changed a thing. I just would have gotten more involved and employed aid.

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Not just behind the mic, but in person and through any other ways of communication (my marketing success podcast). Marc Maron is an excellent example of this. He is really transparent about his life on the show and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked items.

Dan Harmon (Harmontown) does a live show and typically invites members of his audience on stage to chat with him, and it's something we did throughout our only live program at FinCon, a financial blogger conference (podcast series for b2b marketing). We welcomed blog writers who were listening to our program live to come up and offer one personal finance tip.

Construct a tight neighborhood around your podcast (artillery marketing podcast). Discover ways to include your listeners in your program. Every once in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal financial resources survive on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would answer five listener questions on the show.

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or site and ask for questions that you'll address on the show where listeners can post events. Nerdist does this at the beginning of their episodes. Funny Bang Bang invites listeners to send out style music and "Would You Rather" scenarios for games they play on the show. They also request catchphrases.

in each episode, asking to share with their audience. where listeners can call to vent, ask concerns, or just tell you just how much they like your program, and play the voicemails on the show. Partner with another podcast with a large audience, or a business with a large audience, to offer prizes.

The "Follow Everybody" Twitter technique, the "Tweet The Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a few typical tricks I've seen suggested. All were leading to stagnant development and minor engagement. Online marketers often forget the root of Social network. Tweeting and publishing your latest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Remarks or Shares it. I don't think social media is a waste of time. I believe that it plays a significant function in podcast marketing, but you need to adopt the correct social networks mindset.

At the minimum pick two. Select Twitter and Facebook. There that was simple. For my upcoming program, I'll be focusing on Twitter since I take pleasure in the platform more so than Facebook. Later on, I will be broadening into Facebook as the program grows. Social media is not a place to relay your newest episodes. internet marketing this week podcast.

Social network is a chance for you to talk with your fans; have a conversation with them. Your fans are your best way to grow your audience. Our show's success was based entirely on the truth that our fans informed their loved ones about our program. They would inform us on Twitter and Facebook and when they emailed us (introverts marketing podcast).

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So do not believe of it as a flat out marketing channel, however as a location to chat with fans, get concepts for programs, and getting in touch with future guests. Your social presence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and ask them to send questions.

If you don't, make sure to explain who the person is and the know-how they give the table. Use social networks as a method for fans to create content for your show (marketing your podcast in a way people will share it). Ask them to send you catchphrases or concerns that need answering. We had a custom on our show where we would consume beer and talk about it at the beginning of each episode.

Then, publish them on Twitter and facebook and tag the beer business in the photo. Also, we would ask a concern like, "who want to try this beer?" to start a conversation. Show your listeners that you are a real person by taking personal pictures and publishing them - top 10 2015 marketing strategies podcast. Go out for a drink with previous visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape an entire podcast episode while driving in your vehicle and take a selfie. Forming collaborations is essential to the success of any podcast. Make pals. Share what they develop. Cheer on your friends and they will return the favor it's good karma (art marketing podcast).

Then, send an easy e-mail to the blog owners asking if they would add your program to the list. Very few podcasters do this. I imagine it pertains to the fear of rejection or connecting (written marketing podcast). It was difficult for me initially, too, but we were able to increase our search traffic and listeners with this method.

If you get listed on an article that gets a lot of engaged traffic, possibilities are you'll see results quickly. But regularly, it will play out long-lasting, earning you excellent links from relevant content. marketing ideas for podcast promotion on social media. It's why having a kick-ass podcast landing page is so important. A common mistake with landing pages is offering individuals way too many choices.

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I believe a good podcast landing page must have the following aspects: A way to quickly listen to the current episode without scrolling - smart passive income podcast ebook marketing. A large and clear headline explaining the show. A big ass button that will allow them to subscribe on iTunes (and ONLY iTunes since it's the biggest directory site and most significant value.

A list of current episodes. A single method to communicate with the program via social media or email. I did a reasonable amount of research when coming up with a design for this website. I scoured the internet for motivation and turned up pretty dry. Nevertheless, there were a few that I discovered to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself integrating all the best strategies and the individual suggestions that worked for me in the past. This is my primary method for growing any online business. I've created a six-figure swimming pool care education business by setting up definitive guides based around pool care - podcast launch marketing reddit.

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It was a collective guide that has continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to produce - marketing podcast for infosec business owners. Conclusive guides are an excellent long-lasting method for developing an audience for any online task. I have posts on my websites that were composed years ago and still generate a huge amount of traffic and consistent growth.

If you don't have an audience, and your show is self-serving, produce a definitive guide on your own like this one. Ask yourself the concerns you need to know that should be consisted of in the guide and discover the responses. Do a Google search to discover all of the pages that discuss your subject. five minute marketing podcast.

Outline your guides like a book using all the data you have actually gathered and the questions you have actually responded to. If you're utilizing WordPress, put the outline into WordPress and simply fill in all the headings as you go. Once you're completed composing a crazy amount of words, and you think you 'd covered the subject much better than anyone else on the web, modify and purge what's redundant or unneeded this includes words and sentences, and graphics and sections (web marketing that works podcast).

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Don't add graphics for the sake of including graphics. Graphics must serve an educational purpose. Publish and promote that post as aggressively as if you were introducing a new book or podcast. Repeat all the steps in this guide. Hard to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to speak about swimming pool care throughout their morning program at 7 am on Sirius Satellite Radio (podcast writer marketing science fiction fantasy).

And I believed this was the video game changer and my website was going to "BLOW UP!" That early morning, I fidgeted and pacing by the suggested land-line, awaiting the call from Martha Stewart. The phone rang and frightened the living shit out of me, even when I was anticipating it.

" Ok, they're concluding the last section, so hang on tight, and Mindy will introduce you." Truthfully, I had no idea if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I ran to my computer to examine Google Analytics and saw no bump in traffic.