Podcast Advertising: What You Need To Know - Single Grain - Art Marketing Podcast

Published Nov 26, 20
10 min read

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In fact, it became our primary method for promoting our podcast. Create a Trello board and established four Columns: Podcasts, Contacted, Intrigued, Scheduled. Add all the podcasts and contact information to the very first column. Compose the e-mail that would offer YOU on yourself. Document some fascinating facts about yourself.

Make a note of the important things that you 'd wish to speak with a guest pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something genuinely distinct and produces an intriguing subject to discuss. It's what sets me apart from other guests.

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Craft each e-mail specifically for the show and avoid a mass copy and paste task. Likewise, you don't have to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Called. It's also a great idea to enable Card Aging, so you can get a graph of for how long those cards have been being in each column.

Do not follow up a couple of days later on and resemble, "what the fuck, bro?" Provide it a couple of weeks and follow-up with a short email ending with a question. Who knows? Your email could have wound up in their spam folder, or you had the incorrect e-mail address. The goal is the move the cards along the columns and book as lots of interviews as you can consistently.

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Difficult however enjoyable The genuine concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up till this time in the online marketing area, I've created three various rap videos which you can see here, here, and listed below.

Nobody enjoyed it even though we promoted the hell out of it. I think that it was a combination of people presuming it would have been shitty and not being funny enough. The truth is, this video did more for our program than just about any other form of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, but a lot of street cred and link juice (stu mclaren marketing your business podcast). Not everybody will produce a rap video, but this is a workout of thinking beyond the podcasting world to do some clever promotion. Lame If you got some additional money burning a hole in your pocket, go on and buy some Facebook ads.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather focus on producing content that will live on the web forever and regularly bring me brand-new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Money Mustache on our program.

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We produced an excellent show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - social media marketing with michael stelzner podcast. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Money Mustache, and for just a couple of hundred dollars, we were able to profit from that ONE episode. We tried it a few more times with other visitors and didn't get almost the exact same response. That episode continued to be connected to and spoke about on social networks without us having to buy any more Facebook advertisements.

If you're anything like me, developing program notes for your episodes is the most feared task of releasing a podcast. The fact is, you must take your show keeps in mind simply as seriously as you take your show. Treat your show notes like genuine blog posts that provide genuine worth and helpful links.

I'm not speaking about records. Sure, they supply more words for SEO value, but if they are not cleaned and formatted and provide real value, then you are squandering your time and money - podcast: marketing study lab. Compose something brand-new. Turn your episodes into legible content. Supply links to the things you speak about in your show.

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If you don't wish to write program notes, you need to employ somebody to compose them for you. You can begin by reaching out to your audience since they currently listened to your program. Or you can work with a kick-ass freelance author. They listen, carry out extra research, and turn each one of the episode posts into incredible SEO bait, helping to reel in more listeners by means of Google - the 20 minute marketing podcast.

We looked at what episodes got the most downloads and tried to create comparable episodes in the future. We likewise tried various types of episodes like Q&A s and determined to see if we ought to continue doing them. It'll set you apart from a lot of other programs and make you more likely to get featured considering that there are workers at iTunes listening.

Use your ears. If it sounds excellent, then it probably is. Invest in a great mic. I recommend the Audio Technica ATR 2100 and an excellent intro USB mic. If you want to get severe, buy a great USB mixing board (I utilize a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank very high on Google bringing us listeners by means of search. I like this Trick. These are simple to sign up for and worth inspecting out to see if there are opportunities to be spoken with. It's likewise a simple way to discover podcast visitors if you're looking for a professional on a specific subject.

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It's also an easy way to discover podcast guests if you're searching for a professional on a specific subject. It works well to accelerate development, but it can lead to stress out. We began with producing an episode when a week for the very first eight months. Then in May of 2014, we explore doing a day-to-day episode for the next 31 days and our downloads blew up (geneva supply on marketing podcast).

Daily can be great for earning money but I do not suggest it any longer - metaphase marketing podcast. It's frustrating. I like the idea, however more as a method for unique material as a giveaway to people who sign up for your email list. Marc Maron creates two-minute video clips to promote each episode with simply a basic still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have creative control over your show. Lame, however simple enough. I would only advise this if you're exceptionally passionate and take pleasure in getting involved in Facebook Groups or Forums based upon your topic. I'm very little of an author and discover a tough time with this, so for me, it's not worth the agony of writing.

This one is a no-brainer. Probably will not get you much, however simple adequate to do once and leave it alone. From experience, I can inform you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself rather of using the Javascript-heavy ones offered by each social media network.

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If you're not offering something with a direct ROI, prevent this. sparkly lawyer marketing made easy podcast porterfield. Too pricey. I'm not simply a fan of spending for fans. There is this notion that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no proven connection. In fact, outdoors research studies done by Libsyn (podcast hosting software application) suggests that evaluations hold little weight as compared to striking the "Subscribe" button.

What that indicates is you need to absolutely get more evaluations since, in turn, that will help you get you more subscribers (i love marketing podcast). Podcasts like Serial or S-Town do well because each episode makes you desire to listen the next one. The show LOST was notorious for leaving cliffhangers with the guarantee that they 'd be fixed in the next episode, so obviously, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (music marketing podcast). He put his show name therein. I do not actually see the worth in this. Sure, get out of your comfort zone and promote. I would not speak entirely to promote your podcast though.

However talking to build up your personal brand is a great idea, specifically if you're spent for it. Yes, leave the podcast studio and fulfill your fans. This is life-altering and had a profound affect on me as a podcaster. short marketing podcast. If you're trying to construct a blog/podcast, you must be gathering emails.

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Provide alternatives. Offer them unique material for signing up, like reward episodes or videos. Usage Mailchimp. It's totally free initially. Create something special for your preferred podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promotion. App shops are just another directory. I don't think it's worth the time and money to produce an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I believe developing an online street team is a fantastic concept.

Develop banners they can set up on their own sites. podcast and marketing. This is simple enough to include in your show notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text has to be truly good and important for this to work. Do not make inside jokes tweetable.

I've said this before and I'll state it once again. The company card is dead. Do not squander the money. I think it's a great concept to hand out cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your program. Always want to construct brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go for it. I question anyone has ever seen someone wearing a t-shirt of a podcast and began listening to it. It's a great concept to provide shirt totally free to your listens to build a devoted army of word-of-mouth promoters.

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I'm pleased you made it through. How do you feel? Are you excited? Do you have a tactical plan? I understand I'm pumped and ready to start promoting!. Keep in mind, we're all good friends here. Let's help each other out and make podcasting even bigger. When we ban together, it helps out everyone. 5 minute marketing podcast cover art.

I do not have a shitty list to provide. Simply enjoy an e-mail from time to time. You agree to get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe any time.

There are lots of different ways to promote a podcast. Some are relatively simple and don't require a lot of effort, while some may take a bit more time. I've attempted to consist of a variety of different podcast marketing methods so that you can choose and pick what makes sense for you.



Contents Sounds basic but new subscribers are the most important element in ranking higher in Apple Podcasts (formerly iTunes). It also suggests listeners will automatically down new episodes when they're released. causevox podcast: interview with taylor corrado on how nonprofits can leverage content marketing.. Apple Podcasts is the big player however Spotify and Google are rapidly picking up speed as the go-to place where people find and listen to podcasts.

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