Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - Podcast Marketing Plan

Published May 19, 20
10 min read

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In reality, it became our primary method for promoting our podcast. Create a Trello board and set up four Columns: Podcasts, Contacted, Interested, Scheduled (the mad marketing podcast). Add all the podcasts and contact details to the very first column. Compose the e-mail that would offer YOU on yourself. Make a note of some interesting realities about yourself.

Make a note of the things that you 'd want to hear from a visitor pitch. When I pitched myself to other shows, I constantly included a link to my rap video. It was something genuinely special and produces an interesting subject to go over. It's what sets me apart from other visitors.

Craft each e-mail particularly for the show and prevent a mass copy and paste job. Likewise, you don't need to be so god damn professional. You're human and they're human. Be human (podcast marketing apple). After you send a pitch, move the card over to the next column: Called. It's also an excellent idea to allow Card Aging, so you can get a graph of how long those cards have actually been being in each column.

Do not follow up a few days later on and be like, "what the fuck, bro?" Give it a couple of weeks and follow-up with a brief e-mail ending with a concern. Who understands? Your email might have ended up in their spam folder, or you had the incorrect email address. The objective is the move the cards along the columns and book as numerous interviews as you can consistently.

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Tough but fun The real concept here is to do something no one has ever done to promote a podcast - best marketing podcast for freelance illustrator. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up till this time in the online marketing space, I have actually produced 3 different rap videos which you can see here, here, and below.

No one saw it despite the fact that we promoted the hell out of it - 90 marketing secrets podcast. I believe that it was a combination of people assuming it would have been shitty and not being amusing enough. The fact is, this video did more for our show than almost any other type of podcast marketing we tried.

Both Quartz and The Telegraph wrote about it, bringing really little traffic, but a lots of street cred and link juice. Not everyone will develop a rap video, however this is a workout of thinking outside of the podcasting world to do some wise promotion. Lame If you got some extra money burning a hole in your pocket, go ahead and purchase some Facebook ads. internet marketing podcast reviews.

However, they are unworthy the effort and are very short-term. I 'd much rather focus on creating content that will live on the internet permanently and regularly bring me new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Money Mustache on our show.

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We created a terrific program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum. He likewise shared it on his enormously big Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was take advantage of it for a brief time.

Cash Mustache, and for simply a couple of hundred bucks, we had the ability to take advantage of that ONE episode. We attempted it a few more times with other guests and didn't get nearly the very same reaction - marketing law firms podcast. That episode continued to be connected to and discussed on social networks without us needing to purchase anymore Facebook advertisements.

If you're anything like me, developing show notes for your episodes is the most feared job of publishing a podcast. The reality is, you need to take your program keeps in mind just as seriously as you take your program. Treat your program notes like genuine blog posts that provide genuine worth and beneficial links.

I'm not speaking about transcripts. Sure, they provide more words for SEO worth, but if they are not cleaned up and formatted and provide genuine value, then you are losing your time and cash - budget podcast marketing. Write something new. Turn your episodes into clear material. Offer links to the important things you discuss in your program.

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If you do not want to compose show notes, you should work with someone to write them for you. You can begin by reaching out to your audience because they already listened to your show. Or you can hire a kick-ass freelance author. They listen, carry out additional research, and turn every one of the episode posts into extraordinary SEO bait, assisting to draw in more listeners via Google.

We looked at what episodes got the most downloads and tried to develop comparable episodes in the future. We also tried different types of episodes like Q&A s and measured to see if we should continue doing them. It'll set you apart from a lot of other shows and make you most likely to get included considering that there are workers at iTunes listening.

Utilize your ears. If it sounds great, then it most likely is. Purchase an excellent mic. I suggest the Audio Technica ATR 2100 and an excellent introduction USB mic. If you wish to buckle down, purchase a good USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high on Google bringing us listeners by means of search. I like this Trick - how to find podcast where to do marketing. These are simple to register for and worth inspecting out to see if there are opportunities to be spoken with. It's also a simple way to find podcast visitors if you're trying to find a specialist on a particular subject.

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It's likewise an easy method to discover podcast guests if you're looking for a professional on a particular topic. It works well to speed up development, but it can result in stress out. We began with producing an episode when a week for the very first 8 months - "music marketing online" podcast. Then in May of 2014, we explored with doing an everyday episode for the next 31 days and our downloads blew up.

Daily can be excellent for making money however I don't suggest it anymore. It's overwhelming. I like the concept, however more as a method for exclusive material as a free gift to people who register for your e-mail list. Marc Maron creates two-minute video to promote each episode with just an easy still image.

I will not be doing this, however I'm not against it. Sure, why not. As long as you have creative control over your program. Lame, but simple enough. I would only advise this if you're exceptionally enthusiastic and delight in taking part in Facebook Groups or Forums based on your subject. I'm not much of a writer and discover a difficult time with this, so for me, it's unworthy the agony of composing.

This one is a no-brainer. Probably won't get you much, but easy enough to do when and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself rather of using the Javascript-heavy ones offered by each social media network.

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If you're not selling something with a direct ROI, prevent this. Too pricey. I'm not simply a fan of paying for fans. There is this idea that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no proven correlation. smart pizza marketing podcast. In reality, outside studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to striking the "Subscribe" button.

What that means is you ought to definitely get more reviews due to the fact that, in turn, that will help you get you more customers. Podcasts like Serial or S-Town succeed due to the fact that each episode makes you wish to listen the next one. The program LOST was infamous for leaving cliffhangers with the pledge that they 'd be dealt with in the next episode, so of course, you 'd tune in. marketing sponsoring podcast.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode. He put his program name therein (["event marketing"] + podcast). I don't really see the worth in this. Sure, leave your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

But talking to develop your personal brand name is a great idea, especially if you're paid for it. Yes, leave the podcast studio and satisfy your fans - heinz marketing podcast interview. This is life-altering and had a profound affect on me as a podcaster. If you're attempting to build a blog/podcast, you should be collecting e-mails.

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Provide choices. Deal them exclusive content for registering, like bonus offer episodes or videos. Usage Mailchimp. It's totally free initially. Produce something unique for your favorite podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the theme music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promotion. App stores are just another directory site. I don't think it's worth the time and money to create an app to promote a podcast unless you were earning money on it. The marketing overlap appears pretty low. I think producing an online street group is a fantastic idea.

Produce banners they can put up on their own websites. This is easy enough to include your show notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text needs to be actually excellent and important for this to work. Don't make inside jokes tweetable.

I've stated this before and I'll state it again (equipment leasing marketing podcast). The service card is dead. Don't lose the cash. I think it's a good idea to hand out cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your show. Always look to develop brand ambassadors.

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We believed long and hard about doing this and our listeners wanted us to. I state go for it. I doubt anyone has actually ever seen somebody wearing a tee shirt of a podcast and started listening to it - marketing new podcast. It's a great idea to offer shirt totally free to your listens to develop a devoted army of word-of-mouth promoters.

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I'm delighted you made it through (marketing friday podcast). How do you feel? Are you thrilled? Do you have a tactical plan? I know I'm pumped and prepared to begin promoting!. Keep in mind, we're all pals here. Let's assist each other out and make podcasting even larger. When we prohibit together, it assists everybody.

I don't have a shitty list to use. Just take pleasure in an e-mail from time to time. You accept get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of various methods to promote a podcast. social media marketing podcast "itunes". Some are fairly easy and do not require a lot of effort, while some may take a bit more time. I have actually tried to include a variety of various podcast marketing strategies so that you can choose what makes sense for you.



Contents Sounds easy but brand-new subscribers are the most crucial consider ranking greater in Apple Podcasts (previously iTunes). It likewise suggests listeners will automatically down new episodes when they're published. Apple Podcasts is the big gamer however Spotify and Google are rapidly acquiring ground as the go-to location where individuals discover and listen to podcasts.

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