Podcast Marketing Best Practices - Moving Traffic Media - Marketing Secrets Podcast

Published Aug 16, 20
10 min read

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In truth, it became our primary technique for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Contacted, Intrigued, Reserved (fantasy and science fiction marketing podcast). Include all the podcasts and contact info to the very first column. Write the e-mail that would sell YOU on yourself. Jot down some fascinating truths about yourself.

Write down the things that you 'd desire to hear from a visitor pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something really special and makes for a fascinating topic to talk about. It's what sets me apart from other visitors.

Craft each e-mail particularly for the program and avoid a mass copy and paste job. Also, you do not need to be so god damn expert. You're human and they're human. Be human (podcast marketing 101). After you send a pitch, move the card over to the next column: Called. It's likewise a good concept to make it possible for Card Aging, so you can get a graph of for how long those cards have actually been sitting in each column.

Don't follow up a few days later and resemble, "what the fuck, bro?" Offer it a few weeks and follow-up with a brief e-mail ending with a question. Who understands? Your email could have wound up in their spam folder, or you had the incorrect e-mail address. The objective is the move the cards along the columns and book as many interviews as you can regularly.

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Hard however fun The real idea here is to do something no one has actually ever done to promote a podcast - russell brunson podcast marketing in your car episode 177. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up till this time in the internet marketing area, I've produced 3 various rap videos which you can see here, here, and below.

Nobody viewed it although we promoted the hell out of it - podcast for your content marketing plan. I think that it was a combination of people assuming it would have been shitty and not being funny enough. The fact is, this video did more for our program than practically any other form of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, but a lot of street cred and link juice. Not everyone will produce a rap video, however this is a workout of believing beyond the podcasting world to do some clever promotion. Lame If you got some extra cash burning a hole in your pocket, proceed and purchase some Facebook advertisements. marketing podcast lybsyn.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather concentrate on producing material that will survive on the web forever and regularly bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We produced a great program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum. He likewise shared it on his massively large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was utilize it for a short time.

Cash Mustache, and for simply a couple of hundred dollars, we were able to profit from that ONE episode. We attempted it a couple of more times with other visitors and didn't get almost the exact same action - content marketing academy podcast. That episode continued to be linked to and spoke about on social networks without us having to purchase any more Facebook ads.

If you're anything like me, developing program notes for your episodes is the most dreadful task of releasing a podcast. The reality is, you ought to take your show notes simply as seriously as you take your program. Treat your show notes like real blog posts that offer legitimate worth and helpful links.

I'm not discussing transcripts. Sure, they offer more words for SEO value, however if they are not cleaned and formatted and offer real worth, then you are losing your money and time - podcast, marketing and leads. Compose something brand-new. Turn your episodes into readable content. Offer links to the things you discuss in your program.

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If you don't desire to compose show notes, you ought to work with someone to write them for you. You can start by connecting to your audience because they already listened to your show. Or you can work with a kick-ass freelance writer. They listen, carry out additional research, and turn every one of the episode posts into amazing SEO bait, helping to attract more listeners by means of Google.

We took a look at what episodes got the most downloads and tried to create similar episodes in the future. We likewise attempted various kinds of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other programs and make you more likely to get included since there are workers at iTunes listening.

Utilize your ears. If it sounds great, then it probably is. Invest in a good mic. I suggest the Audio Technica ATR 2100 and an excellent introduction USB mic. If you wish to get serious, invest in an excellent USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high on Google bringing us listeners by means of search. I like this Gimmick - unleashed on marketing podcast. These are easy to sign up for and worth taking a look at to see if there are chances to be interviewed. It's also an easy method to discover podcast visitors if you're trying to discover a specialist on a specific subject.

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It's likewise a simple method to find podcast guests if you're looking for a professional on a particular topic. It works well to speed up growth, but it can result in stress out. We began with producing an episode once a week for the very first 8 months - russell parsons marketing week podcast. Then in May of 2014, we try out doing an everyday episode for the next 31 days and our downloads took off.

Daily can be very excellent for making cash however I don't recommend it any longer. It's overwhelming. I like the idea, however more as a method for exclusive material as a free gift to people who sign up for your email list. Marc Maron produces two-minute video clips to promote each episode with simply a simple still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your show. Lame, but easy enough. I would just recommend this if you're exceptionally passionate and take pleasure in taking part in Facebook Groups or Online forums based upon your topic. I'm not much of a writer and find a difficult time with this, so for me, it's not worth the pain of composing.

This one is a no-brainer. Probably will not get you much, however easy sufficient to do when and leave it alone. From experience, I can inform you that Reddit is the just excellent source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of using the Javascript-heavy ones supplied by each social networks network.

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If you're not offering something with a direct ROI, prevent this. Too costly. I'm not simply a fan of spending for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no proven connection. cause marketing podcast. In fact, outdoors studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that implies is you should absolutely get more evaluations due to the fact that, in turn, that will assist you get you more subscribers. Podcasts like Serial or S-Town succeed because each episode makes you wish to listen the next one. The program LOST was well-known for leaving cliffhangers with the pledge that they 'd be solved in the next episode, so of course, you 'd tune in. marketing land podcast live.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode. He put his program name in there (marketing mind podcast with todd brown). I don't actually see the value in this. Sure, leave your convenience zone and promote. I would not speak solely to promote your podcast though.

But talking to construct up your individual brand is a great idea, especially if you're paid for it. Yes, leave the podcast studio and satisfy your fans - marketing book podcast. This is life-changing and had an extensive affect on me as a podcaster. If you're attempting to build a blog/podcast, you need to be gathering emails.

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Offer them choices. Deal them special content for registering, like bonus episodes or videos. Use Mailchimp. It's free at initially. Develop something unique for your favorite podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Movement. This settles in word-of-mouth promotion. App stores are simply another directory. I do not think it's worth the time and money to develop an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I believe producing an online street group is a dazzling idea.

Create banners they can put up by themselves websites. This is simple enough to add in your program notes. We did this for all of our episodes but saw really little activity from them. The tweetable text needs to be truly excellent and important for this to work. Do not make inside jokes tweetable.

I've said this prior to and I'll say it once again (online marketing made eays podcast). The service card is dead. Do not squander the money. I think it's an excellent concept to give away cool swag to your listeners. They will be blown away by this gesture making them more devoted to your show. Always want to construct brand name ambassadors.

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We thought long and hard about doing this and our listeners desired us to. I state go for it. I question anyone has ever seen somebody using a tee shirt of a podcast and began listening to it - martech podcast // marketing + technology = business growth. It's an excellent idea to provide t-shirt free of charge to your listens to develop a devoted army of word-of-mouth promoters.

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I'm happy you made it through (magnificent marketing podcast). How do you feel? Are you delighted? Do you have a tactical plan? I know I'm pumped and ready to start promoting!. Keep in mind, we're all friends here. Let's assist each other out and make podcasting even larger. When we prohibit together, it assists everyone.

I don't have a shitty list to provide. Just enjoy an e-mail from time to time. You accept get e-mails from Matt Giovanisci. I'll respect your privacy and unsubscribe at any time.

There are lots of various methods to promote a podcast. wharton radio podcast marketing. Some are fairly easy and don't need a lot of effort, while some might take a bit more time. I've attempted to consist of a range of different podcast marketing strategies so that you can select and choose what makes good sense for you.



Contents Sounds easy but new customers are the most important consider ranking higher in Apple Podcasts (previously iTunes). It also indicates listeners will instantly down new episodes when they're released. Apple Podcasts is the big gamer however Spotify and Google are rapidly making headway as the go-to place where people find and listen to podcasts.

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