Podcast Marketing Strategy - Marketing Companion Podcast

Published Feb 21, 21
10 min read

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In truth, it became our main technique for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Contacted, Interested, Booked. Add all the podcasts and contact details to the very first column - best tech product marketing podcast. Write the email that would sell YOU on yourself. Make a note of some interesting facts about yourself.

Document the things that you 'd desire to hear from a visitor pitch. When I pitched myself to other programs, I always consisted of a link to my rap video - food marketing podcast. It was something genuinely distinct and produces an interesting subject to discuss. It's what sets me apart from other guests.

Craft each e-mail particularly for the show and avoid a mass copy and paste task. Likewise, you do not need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's also an excellent idea to make it possible for Card Aging, so you can get a visual representation of the length of time those cards have been being in each column.

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Do not follow up a few days later and resemble, "what the fuck, bro?" Give it a couple of weeks and follow-up with a brief email ending with a concern. marketing podcast apps. Who knows? Your email could have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as lots of interviews as you can regularly.

Hard but enjoyable The real idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up until this time in the online marketing space, I have actually created three various rap videos which you can see here, here, and listed below.

No one watched it despite the fact that we promoted the hell out of it - i love marketing podcast. I think that it was a combination of individuals presuming it would have been shitty and not being funny enough. The reality is, this video did more for our program than just about any other kind of podcast marketing we attempted.

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Both Quartz and The Telegraph discussed it, bringing really little traffic, however a load of street cred and link juice. Not everybody will develop a rap video, but this is a workout of believing exterior of the podcasting world to do some wise promotion. Lame If you got some additional cash burning a hole in your pocket, go ahead and buy some Facebook ads.

Nevertheless, they are not worth the effort and are really short-term. I 'd much rather concentrate on producing content that will live on the internet forever and regularly bring me new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr - search marketing scoop podcast andrew fox. Money Mustache on our show.

We developed a fantastic show with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his forum (10 ideas for growing your leads and sales in 2018 good morning marketing podcast). He also shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was take advantage of it for a brief time.

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Money Mustache, and for just a couple of hundred dollars, we had the ability to capitalize on that ONE episode. We attempted it a couple of more times with other guests and didn't get almost the same reaction. That episode continued to be linked to and discussed on social networks without us having to purchase any more Facebook ads.

If you're anything like me, developing program notes for your episodes is the most feared job of publishing a podcast. The fact is, you need to take your program keeps in mind simply as seriously as you take your program. Treat your program notes like real article that offer legitimate value and useful links.

I'm not discussing transcripts. Sure, they supply more words for SEO worth, but if they are not cleaned and formatted and supply genuine value, then you are squandering your money and time. Write something brand-new. Turn your episodes into understandable material. Provide links to the important things you discuss in your show.

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If you don't want to write show notes, you should work with somebody to write them for you. marketing smarts podcast hist kerry. You can start by reaching out to your audience since they already listened to your program. Or you can hire a kick-ass freelance author. They listen, carry out extra research, and turn each one of the episode posts into incredible SEO bait, helping to reel in more listeners via Google.

We took a look at what episodes got the most downloads and tried to develop similar episodes in the future - marketing smarts podcast. We likewise attempted various types of episodes like Q&A s and measured to see if we must continue doing them. It'll set you apart from a lot of other programs and make you most likely to get featured since there are staff members at iTunes listening.

Utilize your ears. If it sounds good, then it probably is. Invest in a great mic. I recommend the Audio Technica ATR 2100 and an excellent intro USB mic. If you want to buckle down, purchase a good USB blending board (I use a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

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Each of our episode show notes had more than 500 words and some rank really high up on Google bringing us listeners by means of search. I like this Gimmick. These are simple to sign up for and worth examining out to see if there are chances to be talked to. experential marketing podcast. It's also an easy way to find podcast guests if you're searching for a professional on a particular topic.

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It's also an easy way to find podcast visitors if you're looking for an expert on a specific subject. It works well to speed up development, but it can lead to burn out. We began with producing an episode once a week for the very first 8 months. Then in May of 2014, we experimented with doing a day-to-day episode for the next 31 days and our downloads exploded.

Daily can be great for earning money however I do not suggest it anymore. It's overwhelming - five minute marketing podcast and mp3. I like the idea, however more as a way for special material as a free gift to individuals who register for your e-mail list. Marc Maron produces two-minute video clips to promote each episode with just an easy still image.

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I will not be doing this, but I'm not against it. Sure, why not. As long as you have innovative control over your program. Lame, however easy enough - examples of podcast social media marketing. I would just recommend this if you're exceptionally enthusiastic and enjoy participating in Facebook Groups or Forums based upon your topic. I'm not much of a writer and discover a difficult time with this, so for me, it's not worth the agony of writing.

This one is a no-brainer. Most likely will not get you much, but simple enough to do as soon as and leave it alone. From experience, I can inform you that Reddit is the only great source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead - podcast small business big marketing. Yes, however make them yourself rather of utilizing the Javascript-heavy ones offered by each social networks network.

If you're not selling something with a direct ROI, avoid this. Too costly. I'm not simply a fan of paying for fans. There is this concept that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no proven correlation. In reality, outdoors studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

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What that indicates is you should definitely get more reviews due to the fact that, in turn, that will assist you get you more customers. Podcasts like Serial or S-Town succeed because each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the pledge that they 'd be fixed in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not believe he ever heard a single episode. He put his show name therein. I don't actually see the worth in this. Sure, leave your convenience zone and promote. I wouldn't speak entirely to promote your podcast though - david bass email marketing podcast.

However talking to develop your individual brand is an excellent concept, specifically if you're paid for it. Yes, leave the podcast studio and meet your fans (jim edwards marketing podcast). This is life-changing and had a profound affect on me as a podcaster. If you're attempting to build a blog/podcast, you ought to be collecting emails.

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Provide options. Deal them unique content for registering, like perk episodes or videos. Usage Mailchimp. It's complimentary initially. Produce something unique for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the style music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promotion. App stores are simply another directory site. I do not think it deserves the time and cash to develop an app to promote a podcast unless you were making cash on it. The marketing overlap appears quite low. I believe producing an online street team is a brilliant idea.

Create banners they can set up by themselves sites. This is simple enough to include in your show notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text needs to be actually good and valuable for this to work. Don't make inside jokes tweetable.

I have actually stated this prior to and I'll say it again. Business card is dead. Do not lose the money. I think it's an excellent concept to offer away cool swag to your listeners. They will be blown away by this gesture making them more faithful to your show. Always want to construct brand name ambassadors.

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We thought long and hard about doing this and our listeners desired us to. I say go for it (podcast marketing strategy). I question anyone has actually ever seen somebody using a t-shirt of a podcast and started listening to it. It's a great idea to provide t-shirt free of charge to your listens to develop a devoted army of word-of-mouth promoters.

I'm happy you made it through. How do you feel? Are you delighted? Do you have a strategy? I know I'm pumped and prepared to start promoting!. Keep in mind, we're all good friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists everyone.

I do not have a shitty checklist to offer (new north maryland marketing agency podcast). Simply delight in an email when in a while. You concur to get emails from Matt Giovanisci. I'll respect your privacy and unsubscribe at any time.

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There are tons of various ways to promote a podcast. Some are fairly simple and don't require a lot of effort, while some might take a bit more time - blue apron marketing podcast. I've attempted to consist of a variety of different podcast marketing strategies so that you can choose and choose what makes good sense for you.

Contents Sounds simple but brand-new customers are the most crucial element in ranking greater in Apple Podcasts (previously iTunes). It likewise suggests listeners will immediately down new episodes when they're published. Apple Podcasts is the huge player however Spotify and Google are rapidly picking up speed as the go-to location where individuals find and listen to podcasts (best marketing podcast).