Podcast Promotion Service - Lower Street - The Marketing Book Podcast

Published Jan 31, 21
10 min read

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In truth, it became our main technique for promoting our podcast. Develop a Trello board and set up 4 Columns: Podcasts, Gotten In Touch With, Intrigued, Scheduled. Include all the podcasts and contact details to the very first column. Compose the e-mail that would offer YOU on yourself. Write down some intriguing realities about yourself.

Jot down the important things that you 'd desire to speak with a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something really unique and makes for an intriguing subject to talk about. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the show and avoid a mass copy and paste task. Likewise, you don't need to be so god damn professional. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise an excellent idea to enable Card Aging, so you can get a visual representation of the length of time those cards have been being in each column.

Don't follow up a few days later and resemble, "what the fuck, bro?" Give it a few weeks and follow-up with a short email ending with a question. Who understands? Your e-mail might have ended up in their spam folder, or you had the wrong e-mail address. The goal is the relocation the cards along the columns and book as lots of interviews as you can consistently.

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Tough but fun The real concept here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up up until this time in the online marketing space, I have actually created 3 various rap videos which you can see here, here, and listed below.

No one viewed it despite the fact that we promoted the hell out of it. I believe that it was a combination of people assuming it would have been shitty and not being funny enough. The reality is, this video did more for our program than almost any other type of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing extremely little traffic, however a load of street cred and link juice (best tech product marketing podcast). Not everybody will produce a rap video, but this is a workout of thinking beyond the podcasting world to do some wise promo. Lame If you got some extra cash burning a hole in your pocket, go ahead and buy some Facebook advertisements.

Nevertheless, they are not worth the effort and are really short-term. I 'd much rather concentrate on developing material that will reside on the internet permanently and regularly bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Money Mustache on our show.

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We developed a great program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - podcast b2b marketing tool. He likewise shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a short time.

Money Mustache, and for simply a couple of hundred bucks, we had the ability to capitalize on that ONE episode. We tried it a few more times with other guests and didn't get nearly the very same reaction. That episode continued to be connected to and talked about on social networks without us having to buy anymore Facebook advertisements.

If you're anything like me, creating program notes for your episodes is the most dreadful task of releasing a podcast. The truth is, you should take your show notes just as seriously as you take your show. Treat your program notes like genuine post that supply genuine worth and beneficial links.

I'm not talking about transcripts. Sure, they provide more words for SEO value, but if they are not cleaned up and formatted and provide real value, then you are losing your money and time - dean jackson of the i love marketing podcast. Compose something brand-new. Turn your episodes into clear material. Supply links to the important things you discuss in your program.

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If you do not desire to write program notes, you should work with someone to write them for you. You can start by connecting to your audience due to the fact that they already listened to your program. Or you can work with a kick-ass freelance writer. They listen, perform extra research, and turn every one of the episode posts into amazing SEO bait, helping to reel in more listeners via Google - podcast marketing strategy.

We took a look at what episodes got the most downloads and tried to create similar episodes in the future. We likewise attempted different kinds of episodes like Q&A s and determined to see if we should continue doing them. It'll set you apart from a great deal of other programs and make you more most likely to get included given that there are workers at iTunes listening.

Utilize your ears. If it sounds good, then it probably is. Purchase an excellent mic. I advise the Audio Technica ATR 2100 and a good intro USB mic. If you want to get severe, buy a great USB blending board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high on Google bringing us listeners through search. I like this Trick. These are easy to sign up for and worth examining out to see if there are opportunities to be spoken with. It's also an easy method to find podcast guests if you're searching for an expert on a specific subject.

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It's likewise an easy way to find podcast visitors if you're searching for a specialist on a specific subject. It works well to speed up growth, but it can result in stress out. We started with producing an episode when a week for the first 8 months. Then in May of 2014, we experimented with doing a daily episode for the next 31 days and our downloads took off (programmable advertising marketing smarts podcast).

Daily can be excellent for generating income however I do not suggest it anymore - content marketing: how to find blog, video & podcast topics. It's frustrating. I like the concept, but more as a method for special content as a giveaway to individuals who register for your e-mail list. Marc Maron creates two-minute video clips to promote each episode with simply a basic still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your show. Lame, but easy enough. I would just advise this if you're extremely enthusiastic and take pleasure in taking part in Facebook Groups or Forums based on your topic. I'm very little of a writer and discover a tough time with this, so for me, it's not worth the agony of composing.

This one is a no-brainer. Most likely will not get you much, however simple enough to do once and leave it alone. From experience, I can inform you that Reddit is the only excellent source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of using the Javascript-heavy ones provided by each social networks network.

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If you're not selling something with a direct ROI, prevent this. photographer marketing podcast. Too costly. I'm not simply a fan of spending for fans. There is this idea that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no proven connection. In truth, outside research studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that suggests is you should absolutely get more evaluations since, in turn, that will assist you get you more customers (facebook marketing podcast guest neil patel three ways seo). Podcasts like Serial or S-Town do well since each episode makes you desire to listen the next one. The program LOST was infamous for leaving cliffhangers with the pledge that they 'd be fixed in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't believe he ever heard a single episode (storybrand marketing by donald miller podcast). He put his show name therein. I do not really see the worth in this. Sure, leave your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

However talking to develop your individual brand name is a great idea, specifically if you're paid for it. Yes, get out of the podcast studio and satisfy your fans. This is life-altering and had an extensive affect on me as a podcaster. the motherlode marketing podcast. If you're trying to construct a blog/podcast, you must be collecting emails.

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Provide them options. Deal them special material for signing up, like bonus episodes or videos. Usage Mailchimp. It's free in the beginning. Produce something special for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the style music for The $100 MBA Show and Podcast Movement. This settles in word-of-mouth promotion. App stores are just another directory. I do not think it's worth the time and cash to produce an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I think developing an online street team is a brilliant concept.

Produce banners they can set up by themselves sites. tony grebmeier podcast garlic marketing show. This is easy enough to add in your program notes. We did this for all of our episodes however saw very little activity from them. The tweetable text has to be really good and important for this to work. Do not make inside jokes tweetable.

I've said this prior to and I'll state it again. The service card is dead. Don't squander the cash. I think it's a great idea to distribute cool swag to your listeners. They will be blown away by this gesture making them more faithful to your program. Constantly look to build brand ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go all out. I doubt anybody has actually ever seen somebody wearing a tee shirt of a podcast and began listening to it. It's a great idea to provide t-shirt totally free to your listens to build a loyal army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I understand I'm pumped and ready to start promoting!. Remember, we're all friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists everybody. excerpt from duct tape marketing podcast with john jantsch and tamsen webster.

I don't have a shitty checklist to provide. Just take pleasure in an email as soon as in a while. You accept get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe any time.

There are lots of different ways to promote a podcast. Some are relatively simple and don't require a lot of effort, while some might take a bit more time. I have actually attempted to include a variety of various podcast marketing techniques so that you can decide on what makes good sense for you.



Contents Sounds simple but brand-new subscribers are the most important consider ranking greater in Apple Podcasts (previously iTunes). It likewise means listeners will automatically down new episodes when they're published. farm marketing solutions podcast. Apple Podcasts is the huge gamer however Spotify and Google are rapidly making headway as the go-to location where people find and listen to podcasts.

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