How To Promote Your New Podcast: 10 Effective Strategies To ... - Marketing Podcast Jay Baer

Published Sep 04, 20
10 min read

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In reality, it became our primary strategy for promoting our podcast. Produce a Trello board and set up four Columns: Podcasts, Contacted, Interested, Booked (social media marketing podcast 2017). Add all the podcasts and contact details to the first column. Write the email that would sell YOU on yourself. Compose down some intriguing facts about yourself.

Jot down the things that you 'd desire to speak with a guest pitch. When I pitched myself to other shows, I constantly included a link to my rap video. It was something genuinely special and makes for an intriguing topic to discuss. It's what sets me apart from other guests.

Craft each email specifically for the show and prevent a mass copy and paste job. Also, you don't need to be so god damn professional. You're human and they're human. Be human (digital marketing video podcast). After you send out a pitch, move the card over to the next column: Gotten in touch with. It's also a good concept to enable Card Aging, so you can get a graph of for how long those cards have actually been being in each column.

Don't follow up a few days later on and resemble, "what the fuck, bro?" Give it a couple of weeks and follow-up with a short email ending with a concern. Who knows? Your e-mail could have wound up in their spam folder, or you had the incorrect e-mail address. The goal is the relocation the cards along the columns and book as many interviews as you can consistently.

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Tough however enjoyable The real idea here is to do something nobody has ever done to promote a podcast - podcast marketing strategy. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up till this time in the internet marketing area, I've created 3 different rap videos which you can see here, here, and listed below.

Nobody viewed it even though we promoted the hell out of it - podcast marketing guest speakers. I think that it was a combination of people assuming it would have been shitty and not being amusing enough. The fact is, this video did more for our show than just about any other type of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing really little traffic, but a lot of street cred and link juice. Not everyone will produce a rap video, but this is a workout of thinking beyond the podcasting world to do some clever promo. Lame If you got some additional money burning a hole in your pocket, go on and buy some Facebook ads. podcast on real estate marketing.

Nevertheless, they are not worth the effort and are very short-term. I 'd much rather focus on creating material that will reside on the internet forever and consistently bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Money Mustache on our show.

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We developed a fantastic show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum. He also shared it on his enormously big Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was take advantage of it for a short time.

Money Mustache, and for simply a few hundred bucks, we were able to profit from that ONE episode. We attempted it a couple of more times with other visitors and didn't get almost the same action - marketing podcast 2018. That episode continued to be connected to and talked about on social media without us having to purchase any more Facebook ads.

If you're anything like me, producing program notes for your episodes is the most dreaded task of publishing a podcast. The truth is, you need to take your program keeps in mind simply as seriously as you take your show. Treat your show notes like genuine article that offer genuine value and useful links.

I'm not talking about transcripts. Sure, they offer more words for SEO worth, but if they are not cleaned and formatted and offer genuine value, then you are wasting your time and cash - podcast digital marketing brief god's not dead real faith isn't blind. Compose something new. Turn your episodes into readable material. Supply links to the things you speak about in your show.

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If you don't want to compose program notes, you need to work with somebody to compose them for you. You can start by reaching out to your audience since they currently listened to your program. Or you can employ a kick-ass freelance writer. They listen, carry out additional research, and turn each one of the episode posts into amazing SEO bait, assisting to reel in more listeners via Google.

We looked at what episodes got the most downloads and attempted to develop comparable episodes in the future. We likewise tried different types of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a lot of other programs and make you most likely to get featured because there are workers at iTunes listening.

Utilize your ears. If it sounds good, then it probably is. Invest in a good mic. I recommend the Audio Technica ATR 2100 and a good introduction USB mic. If you wish to get severe, buy a good USB blending board (I utilize a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high on Google bringing us listeners via search. I like this Trick - "internet marketing this week" podcast. These are easy to sign up for and worth taking a look at to see if there are chances to be talked to. It's also a simple way to find podcast visitors if you're looking for a specialist on a particular subject.

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It's also a simple way to discover podcast visitors if you're looking for a specialist on a specific topic. It works well to speed up development, but it can result in burn out. We began with producing an episode when a week for the very first 8 months - small business marketing minute podcast. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads blew up.

Daily can be excellent for earning money but I don't suggest it any longer. It's overwhelming. I like the concept, however more as a method for exclusive material as a giveaway to people who register for your e-mail list. Marc Maron develops two-minute video to promote each episode with just a simple still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have creative control over your show. Lame, but simple enough. I would only advise this if you're incredibly passionate and take pleasure in participating in Facebook Groups or Online forums based on your subject. I'm not much of a writer and discover a difficult time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Most likely will not get you much, but simple sufficient to do when and leave it alone. From experience, I can tell you that Reddit is the only great source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones offered by each social media network.

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If you're not offering something with a direct ROI, prevent this. Too costly. I'm not simply a fan of paying for fans. There is this concept that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested connection. marketing book podcast. In fact, outdoors research studies done by Libsyn (podcast hosting software) suggests that evaluations hold little weight as compared to striking the "Subscribe" button.

What that suggests is you ought to absolutely get more reviews since, in turn, that will help you get you more customers. Podcasts like Serial or S-Town do well because each episode makes you wish to listen the next one. The program LOST was infamous for leaving cliffhangers with the guarantee that they 'd be fixed in the next episode, so obviously, you 'd tune in. how to launch a podcast marketing.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode. He put his program name therein (the law firm marketing minute podcast). I do not actually see the value in this. Sure, leave your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

But speaking to construct up your personal brand name is a great concept, particularly if you're paid for it. Yes, get out of the podcast studio and fulfill your fans - this old marketing podcast finale. This is life-changing and had a profound affect on me as a podcaster. If you're attempting to construct a blog/podcast, you must be collecting emails.

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Provide them choices. Deal them unique content for registering, like bonus episodes or videos. Use Mailchimp. It's free in the beginning. Create something special for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and produced the theme music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promo. App shops are simply another directory site. I do not believe it deserves the time and money to create an app to promote a podcast unless you were earning money on it. The marketing overlap appears quite low. I believe developing an online street team is a dazzling idea.

Produce banners they can put up by themselves sites. This is simple enough to include in your program notes. We did this for all of our episodes however saw really little activity from them. The tweetable text needs to be truly great and valuable for this to work. Do not make inside jokes tweetable.

I have actually said this before and I'll state it once again (abundance practice building podcast marketing your online practice). Business card is dead. Do not squander the cash. I think it's an excellent concept to offer away cool swag to your listeners. They will be blown away by this gesture making them more devoted to your show. Always look to construct brand name ambassadors.

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We believed long and hard about doing this and our listeners desired us to. I state go for it. I doubt anybody has actually ever seen somebody using a t-shirt of a podcast and started listening to it - digital marketing company podcast. It's an excellent concept to provide out t-shirt for totally free to your listens to build a faithful army of word-of-mouth promoters.

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I'm happy you made it through (podcast interview marketing ... the best alternative). How do you feel? Are you thrilled? Do you have a strategy? I understand I'm pumped and prepared to start promoting!. Keep in mind, we're all friends here. Let's help each other out and make podcasting even bigger. When we ban together, it assists everyone.

I don't have a shitty checklist to provide. Simply enjoy an email from time to time. You accept get e-mails from Matt Giovanisci. I'll respect your privacy and unsubscribe at any time.

There are lots of different methods to promote a podcast. ae marketing group podcast. Some are fairly easy and don't need a lot of effort, while some may take a bit more time. I have actually attempted to include a range of various podcast marketing tactics so that you can pick and pick what makes good sense for you.



Contents Sounds simple however new customers are the most important consider ranking greater in Apple Podcasts (formerly iTunes). It also indicates listeners will automatically down new episodes when they're released. Apple Podcasts is the big gamer however Spotify and Google are quickly making headway as the go-to place where individuals find and listen to podcasts.

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